I Sold It At The Movies: Classic Cinema Product Placement

Product placement in films didn’t start with E.T. and Reese’s Pieces.

As Business Pundit illustrates, it goes all the way back to 1896.

The hardworking staff’s favorite?

Vespa in Roman Holiday.

But you should roll your own.

Originally posted on the Newer! Improveder! Sneak ADtack!

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3 Responses to I Sold It At The Movies: Classic Cinema Product Placement

  1. Watching James Bond movies with their rampant product placement is like thumbing through the Hammacher Schlemmer catalogue and other upscale catalogues, but the 007 flicks rock, nonetheless.

  2. Laurence Glavin says:

    Numerous newsreels from the 1930s show oversize (by modern standards) microphones with the NBC, CBS and even MBS logos. (MBS stood for the Mutual Broadcasting system, which owned no radio stations itself and seems to have existed to provide network-style services to hundreds of low wattage stations around the country that were too small to affiliate themselves with NBC or CBS.) So microphones with those logos were part of the visual arena even in newsreels of the time. Perhaps the NBC and CBS logos weren’t what we now call product placement, but an attempt to mimic the way the world worked then. Undoubtedly though, MBS might have been purposely left out as a favor to Sarnoff and Paley.

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