Writing’s On The Wall For Stealth Advertisers

There’s a new front in the stealth marketing war on American consumers: urban murals sponsored by big corporations.

From LA Weekly:

Retna and El Mac’s Latest Mural: Stealth Advertising at Its Graffiti Best

While you were sleeping, or maybe it was just us, Retna and El Mac threw up another masterpiece in Westlake. The mural has been complete for over a week now, but LA Weekly was there as the first sketches went down at MacArthur Park Primary Center, courtesy of Procter and Gamble.

This legal art wall, on the side of a mid-city arts magnet kindergarten and preschool, is not ostensibly branded but was commissioned by Pampers’ using their community tag line, “Every baby is a little miracle to be celebrated, supported and protected,” in two of Retna’s signature fonts. Surrounding the centerpiece mother and child by El Mac, are 10 roses, with names representing real children, chosen by P+G through public story submissions. Stealth advertising at its graffiti best.

Or worst. Depending on how you look at it.

Originally posted on the Newer! Improveder! Sneak ADtack!

This entry was posted in Uncategorized and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s