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Tag Archives: product integration
Native Is the New Bleak
Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading
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Tagged Andrew Be aujon, branded content, Confessions of an Advertising Man, David Ogilvy, Financial Times, Joshua Benton, Mad Men, Mashable, Medium, native advertising, New York Times, NiemanLab, Poynter, product integration, Product placement, Racked.com, Sneak ADtack, State of the Cuisinart Marketing
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‘Cougar Town’ Turns into Target Town
The walls keep tumbling down. In the beginning, there was product placement. Then came product integration. Now? Now comes – what should we call this? – product domination. From the New York Times: Like That Vase on the TV? Click Your Phone to … Continue reading
Sony Is The Resident Evil In Movie Trailer
From the Sneak ADtack! Product Placement Patrol Jon Bershad of Mediaite is in high dudgeon over a new Resident Evil trailer that takes product placement to new lows. Worst Product Placement Ever?: The New Resident Evil Trailer Is Basically Just A Sony Ad In the age of … Continue reading
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