Tag Archives: MediaPost

Mad About “Mad Men” (Or Maybe Not So Much)

Posted on March 24, 2012 by Campaign Outsider

It’s a hung jury on the much-anticipated fifth season of AMC’s critically acclaimed/declaimed series “Mad Men.” The good (from Barbara Lippert’s Mad Blog at MediaPost): Frankly, my two major fears about the coming season are: a) that Don will actually … Continue reading →

Posted in Uncategorized | Tagged Alessandra Stanley, AMC, Barbara Lippert, Mad Blog, Mad Men, MediaPost, Nancy deWolf Smith, New York Times, Wall Street Journal | Leave a comment

Honda Is Fonda Paying Bloggers For Plugs

Posted on March 16, 2012 by Campaign Outsider

Blogola is a problem serious enough to draw the regulatory attention of the Obama administration. But that hasn’t affected the efforts of marketers to grease bloggers (in this case through a third-party European company). From Jalopnik (via MediaPost): How Honda Pays Bloggers To Write About … Continue reading →

Posted in Uncategorized | Tagged blogola, eBuzzing, Honda, Jalopnik, MediaPost, Momola, Sneak ADtack | 1 Comment

The Least Interesting Man In The World

Posted on February 18, 2012 by Campaign Outsider

MediaPost’s Marketing Daily reports that Colorado craft brewer Breckenridge Brewery has launched two new TV spots in its “Truth in Beervertising” campaign. One of the new 30-second spots, dubbed “The Least Interesting Man in the World,” shows Breckenridge’s head brewer, … Continue reading →

Posted in Uncategorized | Tagged 471 IPA, Bob Harrington, Breckenridge Brewery, Marketing Daily, MediaPost, Truth in Beervertising | Leave a comment

I’m (Selling) With The Band

Posted on February 11, 2012 by Campaign Outsider

From the Sneak ADtack! Badvertising desk: Music videos have long been a sandbox for product placement, but apparently the practice is turning into product disgracement. Exhibit A via MediaPost’s Engage:GenY blog, regarding fun’s “We Are Young” video: The song used during the … Continue reading →

Posted in Uncategorized | Tagged Chevy Sonic, Engage:GenY, fun, MediaPost, music videos, Sneak ADtack, stealth marketers, Super Bowl ad, We Are Young, Windows | Leave a comment

Super Sonic Sell

Posted on February 10, 2012 by Campaign Outsider

Super Bowl ads may never die, but the buzz around them goes down like the Hindenburg as soon as the game ends, something MediaPost’s VidBlog notes: Remember that football game that was played just five days ago? How about the ads in the game? … Continue reading →

Posted in Uncategorized | Tagged Chevy Sonic, Engage:GenY, MediaPost, OK Go, Sneak ADtack, Super Bowl, VidBlog | 1 Comment

Tying Your Credit Card And Web Activity Together? Priceless.

Posted on October 28, 2011 by Campaign Outsider

Forget the merger of Amazon and Google into Googlezon. Here’s a combo that has more immediate potential for harm. From the Wall Street Journal: Using Credit Cards to Target Web Ads The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new … Continue reading →

Posted in Uncategorized | Tagged Amazon, Google, Googlezon, Jay Rockefeller, MasterCard, MediaPost, VISA, Wall Street Journal | Leave a comment

Sneak ADtack’s Recommended Reading

Posted on October 5, 2011 by Campaign Outsider

Every now and then the articles start to pile up at Sneak ADtack Central, so to kind of clear the coffee table, here are some pieces you might want to check out: • Ad Age: Twitter Landing More TV Roles Than Most … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Facebook, geek.com, Los Angeles Times, Mark Zuckerberg, MediaPost, Twitter, YouTube | Leave a comment

Branded Entertainment: The Gift That Keeps on Giving

Posted on August 26, 2011 by Campaign Outsider

More and more marketers are turning to branded entertainment to promote themselves. What is branded entertainment? MediaPost’s Center for Media Research helpfully provides this definition: Branded entertainment (also referred to as product integration or branded content) integrates a brand with an entertainment … Continue reading →

Posted in Uncategorized | Tagged Association of National Advertisers, branded entertainment, Center for Media Research, MediaPost | Leave a comment

Do You Know About Facebook’s ‘Sponsored Stories’?

Posted on August 15, 2011 by Campaign Outsider

The hardworking staff aren’t big Facebookers, so maybe we’re the only ones who missed this (via MediaPost): Facebook ads often incorporate a social element, letting users see what actions their friends have taken in connection with an advertiser or ad, such … Continue reading →

Posted in Uncategorized | Tagged Facebook, MediaPost, Sponsored Stories, Starbucks | 3 Comments

Covert Ads In USA’s ‘Covert Affairs’

Posted on July 11, 2011 by Campaign Outsider

The USA cable network – whose shows feature more plugs than Joe Biden’s head – is back at it, this time with its summer offerings of Covert Affairs. Via MediaPost: USA Network is promoting the Capital One Venture Card during the second … Continue reading →

Posted in Uncategorized | Tagged Capital One, Covert Affairs, MediaPost, PromoSpeak, TV by the Numbers, USA | 3 Comments