A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads.
Call it tweetvertising.
Exhibit A (for Chobani Greek Yogurt):
Exhibit B (for Trident Layers gum):
Now comes Exhibit C (from the American Express Social Currency campaign):
American Express: Social Media Has Its Rewards.
Advertisements
The first few tweets in the Amex ad seemed suspiciously well spelled, but then there was a “LETS GO SHOPPING” with no apostrophe and I was satisfied.
Btw, CPB’s been doing an interesting job with this:
http://www.adrants.com/2011/03/crispin-porter-bogusky-delivers-four.php
They also have a web thingy where whenever two people tweet about mac n cheese at the same time, they’re sent an email with the info:
http://mashable.com/2011/03/08/kraft-twitter-jinx/
Pretty cool stuff.
Pingback: A Tweet New Advertising Gambit (III) | Campaign Outsider