Tag Archives: The Social Currency

A Tweet New Advertising Gambit (II)

Posted on May 31, 2011 by Campaign Outsider

A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads. Call it tweetvertising. Exhibit A (for Chobani Greek Yogurt): Exhibit B (for Trident Layers gum): Now comes Exhibit C (from the American Express Social Currency … Continue reading →

Posted in Uncategorized | Tagged American Express, Chobani, social media has its rewards, The Social Currency, Trident Layers, tweetvertising | 2 Comments

"No man but a blockhead ever wrote except for money." - Dr. Samuel Johnson
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Tag Archives: The Social Currency

A Tweet New Advertising Gambit (II)

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