Tag Archives: The Social Currency

A Tweet New Advertising Gambit (II)

Posted on May 31, 2011 by Campaign Outsider

A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads. Call it tweetvertising. Exhibit A (for Chobani Greek Yogurt): Exhibit B (for Trident Layers gum): Now comes Exhibit C (from the American Express Social Currency … Continue reading →

Posted in Uncategorized | Tagged American Express, Chobani, social media has its rewards, The Social Currency, Trident Layers, tweetvertising | 2 Comments

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- Is The Irish Times Reviewing Kevin Cullen's Reporting for It? (Answer: They haven't gotten back to us yet.)… twitter.com/i/web/status/9… 15 hours ago
- Is The Irish Times Reviewing Kevin Cullen’s Reporting For It? campaignoutsider.com/2018/04/25/is-… https://t.co/Uctja5BFtf 20 hours ago
- @imalexbeamyrnot Thanks, Alex - much appreciated. 3 days ago
- Boston Globe Runs Aditorial to Preserve Yawkey Way itsgoodtoliveinatwodailytown.com/2018/04/22/bos… https://t.co/G4awM1L3td 3 days ago
- Boston Globe Leases Out Even More Editorial Content itsgoodtoliveinatwodailytown.com/2018/04/20/bos… https://t.co/0sDvhzB08Y 5 days ago

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A Tweet New Advertising Gambit (II)

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