Tag Archives: Chobani

A Tweet New Advertising Gambit (II)

Posted on May 31, 2011 by Campaign Outsider

A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads. Call it tweetvertising. Exhibit A (for Chobani Greek Yogurt): Exhibit B (for Trident Layers gum): Now comes Exhibit C (from the American Express Social Currency … Continue reading →

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A Tweet New Advertising Gambit

Posted on February 18, 2011 by Campaign Outsider

Consumer-generated ads are so last Super Bowl. (See Pepsi Max and Doritos spots from version XLV.) Trending now are social-network-fueled ads. Thursday New York Times report: Chobani, Greek Yogurt Leader, Lets Its Fans Tell the Story THE leading brand in a … Continue reading →

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