Tag Archives: Ad Age

New Stealth Gambit Is Like Russian Nesting Ads

Posted on July 15, 2013 by Campaign Outsider

Apparently it’s not enough for marketers to bombard us with ads. Now they’re bombarding us with ads-within-ads. From Advertising Age: BMW Teams Up With TaylorMade for Ad Within an Ad Automaker liked results of U.S. Open effort so much, plans similar … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Advertising Age, BMW, cars.com, Golf Channel, Lone Ranger, NBC, Russian nesting ads, Sneak ADtack, TaylorMade, U.S.Open | Leave a comment

The Winter Of Our This Content

Posted on January 23, 2013 by Campaign Outsider

Branded content – the packaging of marketing material as editorial or entertainment content – is all the rage these days, although no one’s very angry about it. From Advertising Age: Solving the Content Creation Conundrum More Spending Is Flowing Toward Content … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Advertising Age, branded content, Jeff Jones, M. Scott Havens, New York Observer, Scientology advertorial, Sneak ADtack, Target CMO, The Atlantic, The Daily Caller | Leave a comment

Hulubaloo Over Political Ads

Posted on November 17, 2011 by Campaign Outsider

One trend that’s emerging during this election cycle is the rise in web video ads and the delay in traditional TV advertising. That’s been most apparent in the GOP presidential primaries, where only Ron Paul (R-89 Seconds) has run extensive … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Barack Obama, hulu, political ads, Scott Brown, YouTube | 1 Comment

Sneak ADtack’s Recommended Reading

Posted on October 5, 2011 by Campaign Outsider

Every now and then the articles start to pile up at Sneak ADtack Central, so to kind of clear the coffee table, here are some pieces you might want to check out: • Ad Age: Twitter Landing More TV Roles Than Most … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Facebook, geek.com, Los Angeles Times, Mark Zuckerberg, MediaPost, Twitter, YouTube | Leave a comment

Newton Minow’s Vast Wasteland, Take 2

Posted on May 9, 2011 by Campaign Outsider

Fifty years ago today, Federal Communications Commissioner Newton Minow delivered a speech to the National Association of Broadcasters that became a landmark in television-industry criticism. From the Museum of Broadcast Communications: Newton Minow was one of the most controversial figures … Continue reading →

Posted in Uncategorized | Tagged 1961, A Vaster Wasteland, Ad Age, Atlantic, Edward R. Murrow, FCC, Here & Now, Museum of Broadcast Communications, National Association of Broadcasters, Newton Minow, Tim Brooks, vast wasteland | 6 Comments

The Sneak in Review (Ethics Code Edition)

Posted on March 21, 2011 by Campaign Outsider

Via Sneak ADtack: Dispatches from the stealth marketing front: U.S. Senate Goes Public on Privacy Well, one U.S. Senator, anyway. From Adweek: Senate’s Privacy Hearing Draws Many Spectators, Few Lawmakers Session turns into one-man show led by Sen. John Kerry There was a … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, Cookies 'n' Milk Data, Flash cookies, Institute for Advertising Ethics, John Kerry, MediaPost, Specific Media | Leave a comment