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Author Archives: Campaign Outsider
Civilians Who Run Full-Page Ads in the New York Times (Another John D. Haywood Edition)
From our Just Set Your Money on Fire desk Over the past several years the hardworking staff has dutifully chronicled the quixotic ad campaigns waged by John D. Haywood in the New York Times. Quick recap from our last post … Continue reading
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Tagged America's Rabbi, Haywood for President, John D. Haywood, John Haywood, Just Say No to Racism Party, Lawsuit Reform Alliance of New York, Logan Spillane, New Hampshire Sunday News, New York Times, Rabbi Shmuley Boteach, ShmuleyWorld, St. Michael's College, This World
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The Zero-Character Twitter Presidency
Donald J. Trump, America’s tweeter-in-chief, speaks in 140-character bursts. He also, to all appearances, thinks in 140-character bursts. But he acts with absolutely no character at all. Just consider one hour in the Twitter life of the man who purports … Continue reading
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Tagged @realdonaldtrump, anti-Semitism, axis of ego, Benjamin Netanyahu, CNN, Crimea, Donald Trump, fake news, FBI, New York Times, NSA, Ukraine, Vladimir Putin, Washington Post
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Civilians Who Run Full-Page Ads in the New York Times (Allie&Katie Buryk Tay-Sachs Edition)
Latest in a very long-running series Yesterday’s New York Times featured this ad from twin sisters Allie and Katie Buryk, both of whom suffer from Tay-Sachs, a rare disease mostly associated with the Jewish population, but also present in the Cajun community of … Continue reading
Nike Just Trumps It in Star-Studded ‘Equality’ Campaign
Unlike many other marketers, Nike has a long history of addressing social issues, often in its own interests, but sometimes for the right reasons. Now comes this four-page spread in Sunday’s New York Times sports section. First page: Followed by this: … Continue reading
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Tagged Apple, Donald J. Trump, Equality, immigration orders, Kevin Durant, LeBron James, New York Times, Nike, refugees, Serena Williams, Starbucks
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Really? We’re Now Deconstructing Donald Trump’s Neckties?
The hardworking staff couldn’t help but notice that two major newspapers yesterday addressed the eccentric neckwear practices of the President of the United States. Exhibit A: Beth Teitell’s piece in the Boston Globe. Trump’s ties? Now that’s a long story. President’s … Continue reading
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Tagged Beth Teitell, Boston Globe, Donald J. Trump, neckwear, New York Times, Richard Thompson Ford
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New York Times Editing Slashback: ‘What Driver’s Want’ Edition
Latest in what we expect will be a long-running series As the hardworking staff noted earlier this week, the New York Times is jettisoning its “low-value line editing” and replacing it with “bespoke editing.” Or, more likely, “be-broke editing.” Exhibit … Continue reading
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Tagged be-broke editing, be-woke editing, bespoke editing, Grey Lady, Honda, low-value line editing, New York Times, Toyota, Yoshihiro Masui
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CFA Society Boston Should Just Set Its Ad Money on Fire
The hardworking staff has to admit that we’d never heard of CFA Society Boston until it start running full-page newspaper ads like this one in yesterday’s Boston Globe. The group also ran an ad in Monday’s Wall Street Journal … Continue reading
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Tagged Boston Globe, Brooklyn Bridge, CFA Society Boston, Lenny Zakim, Wall Street Journal, Zakim Bridge
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New York Times Editing Slashback: You Reap What You ‘Sew’
As CNN’s Brian Stelter noted yesterday, “fascinating public editor column by Liz Spayd, all about the NYT editing processes.” Readying The Times for Editing 3.0 THE NEW YORK TIMES has a reputation for impeccable editing. Not just because it can … Continue reading
Civilians Who Run Full-Page Ads in the New York Times (“Zappy” Zapolin Edition)
From our All Those Dollars and No Sense desk It’s amazing the number of people who will shell out six figures to run a New York Times ad that no one will read. Yesterday’s Times featured the latest sucker who should … Continue reading
Campaign Outsider 