The hardworking staff has to admit that we’d never heard of CFA Society Boston until it start running full-page newspaper ads like this one in yesterday’s Boston Globe.
The group also ran an ad in Monday’s Wall Street Journal that labeled the Brooklyn Bridge “a fine bridge” and the Zakim “the finest bridge.”
All due respect to the redoubtable Lenny Zakim, we strenuously disagree.
Regardless, here’s the text of the Globe ad.
Question: After reading that, do you have any idea what CFA Society Boston actually does?
Us neither. Something about investment management and . . . whatever.
To summarize: There’s a fine line between good advertising and bad advertising.
CFA Society Boston is on the wrong side of it.
Campaign Outsider 