CFA Society Boston Should Just Set Its Ad Money on Fire

The hardworking staff has to admit that we’d never heard of CFA Society Boston until it start running full-page newspaper ads like this one in yesterday’s Boston Globe.

 

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The group also ran an ad in Monday’s Wall Street Journal that labeled the Brooklyn Bridge “a fine bridge” and the Zakim “the finest bridge.”

 

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All due respect to the redoubtable Lenny Zakim, we strenuously disagree.

Regardless, here’s the text of the Globe ad.

 

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Question: After reading that, do you have any idea what CFA Society Boston actually does?

Us neither. Something about investment management and . . . whatever.

To summarize: There’s a fine line between good advertising and bad advertising.

CFA Society Boston is on the wrong side of it.

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