From our All Those Dollars and No Sense desk
It’s amazing the number of people who will shell out six figures to run a New York Times ad that no one will read.
Yesterday’s Times featured the latest sucker who should have just set his money on fire.
The ad addresses opioid addiction and its medical solutions. Here’s the lede.
And who exactly is the author of this plea to a president who doesn’t give a damn?
You can learn more about Zappy here (his version) or here (Google News version). Presumably, bad news for Suboxone would be good business for Zapolin, Inc.
Either way, he’s an adiot.
Campaign Outsider 
If your name is Zappy, what have you got to lose?
CO You read it, and it bothered you enough to write this post about it. Now you’ve spread it a little wider.
That’s true, TDI – but I don’t think I made it any more cost-effective. I don’t think anything could.