Tag Archives: Sneak ADtack

The Sneak In Review (Branded Content Edition)

Posted on August 26, 2012 by Campaign Outsider

Check out Sneak Adtack’s weekly roundup for the latest in stealth marketing/branded content from Macy’s and Nine West.

Posted in Uncategorized | Tagged branded content, Macy's, Nine West, Sneak ADtack, Yes Virginia | Leave a comment

Ask Dr. Ads (Kenmore-Or-Less Square Edition)

Posted on August 20, 2012 by Campaign Outsider

Doc’s got a brand new (mail)bag. With updates, too! See the totally renovated Sneak Adtack for further details.

Posted in Uncategorized | Tagged Ask Dr. Ads, Kenmore Square, Lee Iacocca, Sneak ADtack | Leave a comment

Judge: Google Can’t Pay Blogola Under The Table

Posted on August 9, 2012 by Campaign Outsider

It’s not the principle, it’s the principal. Read all about it at the spiffy new Sneak Adtack. (Thanks, Diana & Gabby!)

Posted in Uncategorized | Tagged blogola, Google, Sneak ADtack | Leave a comment

Olympic Meddle: Ambush Ads A Longstanding Competition

Posted on August 3, 2012 by Campaign Outsider

See the sneak attacks at Sneak Adtack.

Posted in Uncategorized | Tagged ambush marketing, International Olympics Committee, IOC, LOCOG, London Olympics, McDonald's, New York Times, Nike, Paddy Power, Sneak ADtack, stuff.co.nz | Leave a comment

Can You Count All The Brand Names In Rick Ross’s Songs?

Posted on August 2, 2012 by Campaign Outsider

It’s fun! Sneak Adtack starter kit here.

Posted in Uncategorized | Tagged Diced Pineapples, DMX, frugivore, God Forgives I Don't, New York, Product placement, Rick Ross, Sneak ADtack, Vulture | Leave a comment

Call It NBCNoose.com

Posted on July 18, 2012 by Campaign Outsider

This week NBC/Universal/Comcast/Whatever converted its msnbc.com website to NBCNews.com, the better to distinguish its ideologically driven Lean Forward MSNBC brand from its traditionally oriented Lean Backward NBC News brand. Problem is, it’s gonna lean on you. From the Nieman Journalism Lab: For NBCNews.com, a new website comes … Continue reading →

Posted in Uncategorized | Tagged Lean Backward, Lean Forward, MSNBC, msnbc.com, NBC Universal, NBCNews.com, NBCNoose.com, Nieman Journalism Lab, Sneak ADtack, Vivian Schiller | Leave a comment

New “Facebook Exchange” Ad Scheme Changes A Lot

Posted on July 11, 2012 by Campaign Outsider

Mark (DataSuckah) Zuckerberg has a new way of selling you to the highest bidder: by following you around the web (which he’s be doing for awhile) and – for the first time – selling that data to marketers. From BostInno: Facebook … Continue reading →

Posted in Uncategorized | Tagged BostInno, Exchange Facebook, Facebook Exchange, Inside Facebook, Mark (DataSuckah) Zuckerberg, Sneak ADtack | 4 Comments

Spacebook: 13 Million US Facebookers Don’t Use Privacy Controls

Posted on July 9, 2012 by Campaign Outsider

A Consumer Reports investigation reveals that a fair chunk of Facebookniks are pretty casual about protecting their privacy. Via the Boston Globe: Nearly 13 million US Facebook users do not use, or are not aware of, the site’s privacy controls, according to a … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, Consumer Reports, Facebook, Mark (DataSuckah) Zuckerberg, Sneak ADtack | 2 Comments

Drew Pinsky Did Stealth Doctoring For Glaxo

Posted on July 8, 2012 by Campaign Outsider

This past week the U.S. Justice Department reached a “$3 billion criminal and civil settlement with Glaxo over illegal drug marketing and other matters,” the Wall Street Journal reported. ‘Dr. Drew’ Was Paid by Glaxo Radio Host Extolled Virtues of Antidepressant … Continue reading →

Posted in Uncategorized | Tagged Dr. Drew, Drew Pinsky, FDA, Glaxo, off-label marketing, Sneak ADtack, Spin Dr. Drew, U.S. Justice Department, Wall Street Journal, Wellbutrin | Leave a comment