Tag Archives: Lean Forward

Call It NBCNoose.com

This week NBC/Universal/Comcast/Whatever converted its msnbc.com website to NBCNews.com, the better to distinguish its ideologically driven Lean Forward MSNBC brand from its traditionally oriented Lean Backward NBC News brand. Problem is, it’s gonna lean on you. From the Nieman Journalism Lab: For NBCNews.com, a new website comes … Continue reading

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Cable News Nets: “Forward,” March!

First it was MSNBC with its Lean Forward promotional campaign, described thusly: TO LEAN FORWARD IS TO THINK BIGGER, LISTEN CLOSER, FIGHT SMARTER, AND ACT FASTER. TO CELEBRATE THE BEST IDEAS, NO MATTER WHERE THEY COME FROM. TO DARE TO … Continue reading

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