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Tag Archives: Macy’s
Since When Are 4th of July Fireworks ‘Curated’?
Since now, apparently. The NBC network is officially dancing on the grave of the July 4th Boston Pops concert, whose national broadcast has been dumped by CBS. Full-page ad in Wednesday’s New York Times: Wait – curated by Usher? Raise … Continue reading
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Tagged Boston Pops, CBS, curated by Usher, Independence Day, July 4th, Keith Lockhart, Macy's, NBC, New York Times
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Military Vets: Macy’s Has Got Your $ix
Full-page ad in Friday’s New York Times: You see that? Support American veterans! Give $3 at any Macy’s and SAVE 25% ALL DAY It’s all part of Macy’s Got Your Six (as in, Got Your Back) promotion. Sorry, but the … Continue reading
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Tagged CBS, Got Your Six, Jeep, Macy's, NCIS, New York Times, Operation Safe Return, Oprah Winfrey, Super Bowl, Veterans Administration
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The Sneak In Review (Branded Content Edition)
Check out Sneak Adtack’s weekly roundup for the latest in stealth marketing/branded content from Macy’s and Nine West.
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Tagged branded content, Macy's, Nine West, Sneak ADtack, Yes Virginia
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Yes, Virginia, There Is A Macy’s
Macy’s and CBS believe in Christmas (sales/ratings). Once again, Macy’s is producing branded content in the form of an “animated classic based on the timeless true story that inspired a whole new spirit of believing! (Yes, Virginia will air on CBS-TV, … Continue reading
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Tagged CBS, Macy's, Magic of Macy's, Make A Wish, Sneak ADtack, stealth advertising, The Early Show, Yes Virginia
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Is Rafael Nadal Conceding The U.S. Open?
In the runup to next week’s U.S. Open tennis tournament, defending champion Rafael Nadal is understandably doing a lot of media avails. Such as this one for WWD: Rafael Nadal’s Winning Ways Behind the baseline, Rafael Nadal is known to … Continue reading
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Tagged Armani, Macy's, New York Times, Novak Djokovic, Rafability, Rafael Nadal, Superb Serb, United States Open, WWD
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Retailers Get with the Program(s)
This fall, major department stores will be offering some exciting new brands: TV and web networks. Via MediaBistro’s PRNewser: The NBC network and Bloomingdale’s have entered into a two-month Fall partnership that will provide branding opportunities for both organizations: Bloomie’s catalogs will feature actors from some … Continue reading
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Tagged Alloy Entertainment, Bloomingdale's, Macy's, MediaBistro, NBC, Prime Suspect, PRNewser, Sneak ADtack, synergy-efficient, The Playboy Club, Variety, Wendy
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