Tag Archives: custom content

Ad Age Wants It Both Ways On Stealth Marketing

Posted on October 2, 2013 by Campaign Outsider

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading →

Posted in Uncategorized | Tagged Ad Age, brand journalism, branded content, Capital New York, custom content, Going Native: Content Marketing Strategies, native advertising, New York Times, Sneak ADtack, sponsored content, stealth marketing | Leave a comment

BuzzFeed Makes Branded Content Even Sneakier

Posted on February 4, 2013 by Campaign Outsider

From our Native Advertising Goes Ever More Native desk Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading →

Posted in Uncategorized | Tagged ArchetypeMe, Buzzfeed, custom content, Gawker, native advertising, Sneak ADtack, The Atlantic | Leave a comment

Tag Archives: custom content

Ad Age Wants It Both Ways On Stealth Marketing

BuzzFeed Makes Branded Content Even Sneakier

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