Tag Archives: Center for Media Research

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

Posted in Uncategorized | Tagged Bones, brand journalism, Center for Media Research, Content, Content Strategy Inc., Daniel Burstein, Doug kessler, Hawaii Five-0, MECLABS, MediaPost, Melissa Breker, native advertising, NewsCred, Product placement, Sharethrough, Sneak ADtack, Tom Channick, Velocity | Leave a comment

Zombie Apocalypse for Product Placement

Posted on October 25, 2014 by Campaign Outsider

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Dead Brand Walking, Global Product Placement Spending Forecast 2012-2016, Hawaii Five-0, Hyundai, Marketplace, MediaPost, PQ Media, PRI, Product placement, Product Placemint, Sneak ADtack, The Walking Dead, zombies | Leave a comment

Product Placemint ($4.75 Billion Edition)

Posted on January 18, 2013 by Campaign Outsider

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Global Product Placement Spending Forecast 2012-2016, Hawaii Five-0, MediaPost, PQ Media, Product placement, Product Placemint, Sneak ADtack | Leave a comment

Marketers Very Content With Branded Content

Posted on December 29, 2012 by Campaign Outsider

The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading →

Posted in Uncategorized | Tagged branded content, Center for Media Research, Content, Custom Content Council, custom publishing, MediaPost, Sneak ADtack | Leave a comment

The Nym Wars, Appendix A

Posted on January 17, 2012 by Campaign Outsider

The hardworking staff (and its wholly owned subsidiaries) has been on the nym wars – the battle over anonymity on the web – like Brown on Williamson (see Sneak ADtack! coverage here and here). New grist for the mill (via the Center … Continue reading →

Posted in Uncategorized | Tagged Blue Research, Center for Media Research, Facebook, Janrain Social Identity study, New York Times, nym wars, Sneak ADtack, social login | 3 Comments

Branded Entertainment: The Gift That Keeps on Giving

Posted on August 26, 2011 by Campaign Outsider

More and more marketers are turning to branded entertainment to promote themselves. What is branded entertainment? MediaPost’s Center for Media Research helpfully provides this definition: Branded entertainment (also referred to as product integration or branded content) integrates a brand with an entertainment … Continue reading →

Posted in Uncategorized | Tagged Association of National Advertisers, branded entertainment, Center for Media Research, MediaPost | Leave a comment

“The New News Landscape”

Posted on March 18, 2010 by Campaign Outsider

From the Pew Internet & American Life Project (via the Center for Media Research), this survey: Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Pew Internet & American Life Project | 3 Comments