On January 1st, NBC Boston Will Be Everywhere – and Nowhere

Remember back in the ’80s when cable networks fragmented the television audience?

That ain’t got nothin’ on what NBC Boston is about to do.

Just look at this ad from yesterday’s Boston Globe.




The back story, via the Boston Herald’s Alex Reimer.

NBC Boston cranks up dial before launch

Station avoids static with Markey by strengthening signal


After weeks of uncertainty, Comcast-owned NBC Boston has struck a deal with another full-power Boston station to reach over-the-air viewers in the market.

In a letter obtained by the Herald, Comcast Senior Executive Vice President David L. Cohen said the NBC Boston signal will be up and running on WMFP, which will broadcast on digital channel 60.5 and other over-the-air channels, well before the network’s launch on Jan. 1 . . .

The station, which will broadcast from southern New Hampshire, was originally slated to use a low-power station to beam the signal into the Boston area. People who don’t have cable and other pay-TV services rely on free over-the-air broadcasts.

That’s all well and good, but let’s go back to the NBC Boston ad.




First off, check out the over-the-air options available to what used to be called “cable decliners”: 8.1, 60.2, 60.5.


Those are the same people who have a VCR flashing 12:00 . . . 12:00 . . . 12:00 . . . 

You think they can find Channel 60.5?

Beyond that, there are 20 – count ’em, 20 – places where NBC Boston will be in the New Year.

Rule of thumb: If you’re everywhere, you’re nowhere.

So . . . locally NBC will soon = Nowhere Boston Content.

Somewhere, former NBCnik Ed Ansin is . . . dancin’.

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4 Responses to On January 1st, NBC Boston Will Be Everywhere – and Nowhere

  1. Bob Gardner says:

    Over the air broadcasting and its consumers have really become flyover country lately as far as “broadcasters” are concerned. Did anyone notice this fall when channel 5 and 2 were both on low power for about a month? I don’t remember ever, in the good old days, that broadcasters ever took more than a few hours to repair their towers. A month–I could program a VCR in less time than that.

    • Campaign Outsider says:

      It’s true, Bob – over the air is just an afterthought these days. But as more cord-cutting occurs, we’ll see if it stays that way.

  2. Pingback: NBC Boston Spans the Globe (But Not the Herald) | It's Good to Live in a Two-Daily Town

  3. Nora says:

    Thanks for postinng this

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