The Good Grey Lady has gone bipolar.

On the one hand, the New York Times is hellbent to goose its digital subscriptions, an effort that has been aided and abetted by the election of Donald J. Trump as America’s 45th president.

On the other, the Times has made efforts to boost its decreasingly lucrative print edition by producing print-only features like yesterday’s Puzzle section, which was promoted by a full-page ad in Thursday’s New England edition (although – inexplicably – it doesn’t appear in the Times Replica edition) and this press release two weeks ago.

New York Times to Offer Special Puzzle Section, Exclusive to Print Readers

The New York Times Magazine today announced that it will produce a special, print-only Puzzle Spectacular, to appear with the Sunday, December 18 edition of the newspaper. The special broadsheet section, which will be edited and introduced by New York Times Crossword editor Will Shortz and The Times’s puzzle team, will be devoted entirely to a series of different puzzles, including, as a centerpiece, the largest crossword puzzle in the history of The New York Times.

Via Google Images:

That special section follows on the heels of print-only offerings of an August excerpt from Colson Whitehead’s The Underground Railroad, and April’s  Fraying at the Edges, which chronicled a heartbreaking story of coming to grips with Alzheimer’s (and eventually wound up on the Times website).

Respect to the Times for doing its best to get the print edition off life support. But, sadly, it’s just whistling past its own graveyard.