As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents.

Pop quiz: Which of these is paid content?

Clear enough – if you’re paying attention.

Now comes the Wall Street Journal to the VR party and the financial benefits it represents.

Representative sample here.

No question VR reporting is the wave of the future for the news media. Also no question VR native advertising is the wave of the future for marketers.

Big question: Will consumers be able to tell one from the other?