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Tag Archives: The Atlantic
BuzzFeed Makes Branded Content Even Sneakier
From our Native Advertising Goes Ever More Native desk Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading
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Tagged ArchetypeMe, Buzzfeed, custom content, Gawker, native advertising, Sneak ADtack, The Atlantic
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The Search For The Black Mental Health Alliance Of Massachusetts
As the hardworking staff noted yesterday, there’s been something of a web kerfuffle over the Saggy Pants Video released on Tuesday by the Black Mental Health Alliance of Massachusetts. In addition to The Atlantic, Mediaite, the National Review Online and … Continue reading
State-of-the-Cuisinart Marketing (III): Mercedes-Benz Drives Content At The Atlantic
From our Native Advertising desk Advertising Age is on the branded content beat like Brown on Williamson. Exhibit A: Native Advertising: Media Savior or Just the New Custom Campaign? Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads If you’re having … Continue reading
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Tagged Advertising Age, Mercedes-Benz, native advertising, Sneak ADtack, The Atlantic
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Marlen Esparza Is Golden To Us
Last month the hardworking staff wrote about U.S. women’s boxing Olympian Marlen Esparza and her quest for a gold medal at London 2012. The post ended with this quote from an Atlantic profile: Looking . . . to the Olympics, … Continue reading
Online Track ADtack!
You have no idea how much you’re being stalked on the Internet. But the Atlantic does. From Alexis Madrigal’s piece in the Atlantic’s February edition: I’m Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web This morning, if you … Continue reading
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Tagged Alexis Madrigal, Collusion, Google, Huffington Post, Microsoft, Mozilla, New York Times, Sneak ADtack, The Atlantic
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The Bain Of Mitt Romney’s Existence (II)
Campaign Outsider Trademark News Trifecta™: The hardreading staff has recently stumbled upon three noteworthy reports about the business background of Mitt Romney (R-GOP Hair Apparent). #1: The Atlantic’s December piece headlined “Romney’s Business: The Republican Contender Touts His Business Experience … Continue reading
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Tagged Bain Capital, flip-flopper, GOP Hair Apparent, Mitt Romney, New York, ObamaCare, RomneyCare, The Atlantic, WBUR
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The Courage Of Female War Correspondents
It’s never been easy for female war correspondents, but in the 20th century they mostly went unassailed in the course of their reporting (except for Martha Gellhorn, who actually had more to fear from Ernest Hemingway than the Spanish fascists or … Continue reading
Taylor Branch’s Pen State Of College Athletics
From our Late to the Party desk: Sometimes it’s good to be behind the curve. The hardreading staff has just started digging into Taylor Branch’s monumental October 2011 Atlantic piece The Shame of College Sports (described by Frank Deford in … Continue reading
Campaign Outsider 