Tag Archives: Product placement

TV Guide: “IS TV $ELLING OUT?”

Posted on February 4, 2012 by Campaign Outsider

Right question, wrong verb tense. Does any rational person really believe that the TV industry has not sold out to product placement? Regardless, TV Guide asks the (rhetorical) question in a current piece that provides this answer: Product placement isn’t new — it’s been … Continue reading →

Posted in Uncategorized | Tagged Chuck, corn is off the cob, CW, Hawaii Five-0, Kia, Nikita, Product placement, Sneak ADtack, Subway, TV Guide | Leave a comment

TV Needs More “Modern Family” Values

Posted on January 30, 2012 by Campaign Outsider

Given the distressing – and depressing – state of product placement in television programs these days (see here for an especially egregious example), it was good to see this (via Advertising Age): Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Apple, Audi, iPad, Modern Family, Product placement, Sneak ADtack, Target, Toyota | Leave a comment

Sony Is The Resident Evil In Movie Trailer

Posted on January 21, 2012 by Campaign Outsider

From the Sneak ADtack! Product Placement Patrol Jon Bershad of Mediaite is in high dudgeon over a new Resident Evil trailer that takes product placement to new lows. Worst Product Placement Ever?: The New Resident Evil Trailer Is Basically Just A Sony Ad In the age of … Continue reading →

Posted in Uncategorized | Tagged George Saunders, Jon Bershad, Mediaite, My Flamboyant Grandson, product integration, Product placement, Resident Evil: Retribution, Sony | 4 Comments

Hawaii Five-0 Takes The Oy Train

Posted on January 19, 2012 by Campaign Outsider

This might be the worst sellout ever in primetime TV product placement. From a recent episode of Hawaii Five-0: Actually, that’s not product placement – that’s a friggin’ commercial. And friggin’ insulting. Not to mention the incessant Chevrolet flogging on the show. Enough already, CBS! Originally … Continue reading →

Posted in Uncategorized | Tagged CBS, Chevrolet flogging, foot-long, Hawaii Five-0, Product placement, Sneak ADtack, Subway | 7 Comments

Accent On Product Placement

Posted on August 31, 2011 by Campaign Outsider

The two major Spanish-language television networks are introducing telenovel-ads, product placement inside their extremely popular bodice-rippers like Telemundo’s “Mi Corazón Insiste.” But the marketing comes with a twist, the New York Times reports: While the idea of product placement, or as marketers … Continue reading →

Posted in Uncategorized | Tagged "Mi Corazón Insiste", bodice-rippers, branded entertainment, Chase, New York Times, Product placement, Telemundo, telenovel-ads, telenovelas | Leave a comment

Introducing SneakADtack.com

Posted on October 6, 2010 by Campaign Outsider

Stealth advertising is all the rage nowadays – from product placement to branded entertainment to buzz marketing. These ads in sheep’s clothing have increasingly come to be regarded as business as usual. Sneak ADtack is a new website that tracks … Continue reading →

Posted in Uncategorized | Tagged branded entertainment, Product placement, Sneak ADtack, stealth advertising | 9 Comments

Ad o’ the Day©

Posted on August 29, 2009 by Campaign Outsider

Cable network USA – especially its award-winning program “Monk” – is totally in bed with the hotel chain Sleep Inn. Exhibit A: Mr. Monk and the UFO. To paraphrase: I have seen the future of television, and it is product … Continue reading →

Posted in Uncategorized | Tagged Monk, Product placement, Sleep Inn, UFO, USA | Leave a comment