Tag Archives: stealth advertising

Yes, Virginia, There Is A Macy’s

Macy’s and CBS believe in Christmas (sales/ratings). Once again, Macy’s is producing branded content in the form of an “animated classic based on the timeless true story that inspired a whole new spirit of believing!  (Yes, Virginia will air on CBS-TV, … Continue reading

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France Says ‘Non’ to Broadcast Mentions of Twitter, Facebook

From the Sydney Morning Herald: F-word ban on French radio, TV PARIS: How do you say Facebook and Twitter in French? You don’t – at least, not if you are on radio or television, where mention of them is banned unless … Continue reading

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Introducing SneakADtack.com

Stealth advertising is all the rage nowadays – from product placement to branded entertainment to buzz marketing. These ads in sheep’s clothing have increasingly come to be regarded as business as usual. Sneak ADtack is a new website that tracks … Continue reading

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Ad o’ the Day©

Mike Allen’s Playbook at Politico.com has been a leader in online political-digest promotion, teaming up with companies such as Starbucks and Qualcomm in a variety of marketing initiatives. (See: Politico’s series of political-thumbsucker panel discussions at Starbucks locations across D.C.) … Continue reading

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