Tag Archives: Politico Playbook

Our 2013 ‘State of the Cuisinart Marketing’ Address

Posted on December 11, 2013 by Campaign Outsider

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading →

Posted in Uncategorized | Tagged Adam Ostrow, Blurred Lines: Advertising or Content, branded content, Edith Ramirez. Mashable.com, Eric Wemple, Farhad Manjoo, Federal Trade Commission, FTC, Hexagram and Spada, Jack Shafer, MediaPost, Mike Allen, native advertising, New York Times, Politico Playbook, Reuters, Sneak ADtack, State of the Cuisinart Marketing, Stuart Elliott, Wall Street Journal, Washington Post | 3 Comments

Dan Shaughnessy Jinx Goes National

Posted on October 25, 2013 by Campaign Outsider

The hardreading staff at Two-Daily Town asked this question two weeks ago. Now the D.C. set is wondering the same thing. Before last night’s World’s Serious Game 2, Politico’s Playbook posted this: SPORTS BLINK – SHAUGHNESSY JINX? Boston Globe A1, “Red … Continue reading →

Posted in Uncategorized | Tagged Dan Shaughnessy, Fenway Park, jinx the Sox, Politico Playbook, Red Sox, St. Louis Cardinals, Two-Daily Town, World's Serious | Leave a comment

Quote o’ the Day (How Obama Beat Romney Edition)

Posted on June 21, 2013 by Campaign Outsider

National political correspondent Jim Rutenberg has a killer piece in this Sunday’s New York Times Magazine about the digital whiz kids who steered Barack Obama’s 2012 reelection campaign. Nut graf: Previous campaigns would make decisions about how to direct their … Continue reading →

Posted in Uncategorized | Tagged 2012 presidential campaign, A.M.G., Analytics Media Group, Barack Obama, Jim Rutenberg, Kantar Media CMAG, Mitt Romney, National Media, New York Times, Nielsen, Politico Playbook | 4 Comments

Marty Baron Strikes Again: No Ombudsman For You!

Posted on February 17, 2013 by Campaign Outsider

Newly minted Washington Post (and former Boston Globe) executive editor Marty Baron is apparently disappearing another ombudsman position. From today’s WaPo column by ombudsman Patrick B. Pexton (tip o’ the pixel to Politico’s Playbook): The Post’s last ombudsman? It is possible … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, Mark Jurkowitz, Marty Baron, Ombudsman, Patrick B. Pexton, Politico Playbook, Washington Post | 4 Comments

Judd Not, Lest Ye Be Judd

Posted on February 7, 2013 by Campaign Outsider

From our If Ronald Reagan Can Do It desk Politico Playbook: FIRST LOOK: American Crossroads today will release a two-minute web ad, “Vote for Me, You Hillbillies,” lampooning actress Ashley Judd, a Democrat who is considering challenging Senate Republican Leader … Continue reading →

Posted in Uncategorized | Tagged American Crossroads, Ashley Judd, Jonathan Collegio, Kentucky, Mitch McConnell, Naomi Judd, Politico Playbook, Ronald Reagan | Leave a comment

NYT’s Cruise To Nowhere

Posted on January 14, 2013 by Campaign Outsider

From Politico’s Playbook: N.Y. TIMES GOES CRUISING: A full-page ad in Friday’s Times offers a “European Cruise” from Oct. 12-24 (England to Paris to Bordeaux to Spain to Portugal) with Elisabeth Bumiller talking defense, Timothy Egan talking opinion and David Sanger … Continue reading →

Posted in Uncategorized | Tagged David Sanger, Elizabeth Bumiller, European Cruise, New York Times, Politico Playbook, The Nation, Times Journeys, Timothy Egan, Weekly Standard | 3 Comments

O Tempora! O Times! (A.I.G. Edition)

Posted on January 11, 2013 by Campaign Outsider

From our Hark! The Herald! Self Promotion desk The New York Times did a little horn tooting of its own yesterday, as Politico’s Playbook noted: NYT GETS RESULTS – N.Y. Times B1, bottom of page, “A.I.G. Says It Will Not … Continue reading →

Posted in Uncategorized | Tagged A.I.G., Hark! The Herald!, It's Good to Live in a Five-Daily Town, Maurice R. Greenberg, New York Times, Politico Playbook | Leave a comment

Let The Fiscal Cliff Rumpus Begin! (Fix The Debt Edition)

Posted on December 17, 2012 by Campaign Outsider

The hardwatching staff has been waiting for Fix the Debt, the Magilla Gorilla of fiscal cliff hall monitors, to weigh in on TV. And now it has. From Politico’s Playbook: Fix the Debt’s first TV ad (60 seconds, national buy), … Continue reading →

Posted in Uncategorized | Tagged Alan Simpson, Erskine Bowles, fiscal cliff, Fix the Debt, Henry Kissinger, Magilla Gorilla, Michael Bloomberg, New York Times, Peter G. Peterson, Politico Playbook, the man who put the K in Amerika | 1 Comment

It’s Good To Live In A Two-Times Co. Town (Paywall Edition)

Posted on December 9, 2012 by Campaign Outsider

As newspaper revenues continue to go down like the Hindenburg, more and more dailies are looking to erect paywalls to corral new cashflow. Exhibit Umpteen: The Washington Post. From David Carr’s post on the New York Times Media Decoder blog (via Politico’s Playbook) … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, David Carr, Donald Graham, Media Decoder, New York Times, paywall, Politico Playbook, Washington Post | Leave a comment

Let The Fiscal Cliff Rumpus Begin! (Ann Coulter White Flag Edition)

Posted on December 8, 2012 by Campaign Outsider

The Fiscal Cliff Bakeoff is officially underway, with TV spots flying from every quarter. Over here, this ad from House of Bush consigliere Karl Rove’s Crossroads GPS: Over there, this ad from the AFSCME, SEIU, and NEA unions: … Continue reading →

Posted in Uncategorized | Tagged AFSCME, Ann Coulter, Crossroads GPS, Fiscal Cliff Bakeoff, Fox News, Karl Rove, NEA, Politico Playbook, Sean Hannity, SEIU | Leave a comment