Tag Archives: newsvertising

Herald Accuses Boston Media Of Ripping It Off

Posted on August 4, 2013 by Campaign Outsider

Day Umpteen of the Boston Herald’s flogging its new Garage Broadband Radio station featured this newsvertising page in Saturday’s edition of the dicey local tabloid: The unbylined piece claims that the Herald has routinely been the assignment desk for Boston’s … Continue reading →

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Hark! The Herald! (Internet Radio Edition Umpteen)

Posted on August 2, 2013 by Campaign Outsider

From our Walt Whitman desk It’s time someone called Social Services. The Boston Herald’s abuse of its news pages is now bordering on the criminal. For months the Herald has been flogging its Wayne’s World webcast Press Party in the news pages, à la … Continue reading →

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Globe Joins Herald In Making Radio Waves

Posted on August 1, 2013 by Campaign Outsider

Day Four of the Boston Herald’s ridiculous/embarrassing newsvertising campaign for its Internet radio launch features the usual abuse of its news pages, starting with Page One. Then there’s the mandatory two-page spread inside . . . Read the rest at It’s Good … Continue reading →

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Gawker Buys Into ‘Commerce Journalism’

Posted on February 5, 2013 by Campaign Outsider

New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading →

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Time.com Steps On The Newsvertising Gas

Posted on December 11, 2012 by Campaign Outsider

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading →

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Time.com Steps On The Newsvertising Gas

Posted on December 11, 2012 by Campaign Outsider

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading →

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State-of-the-Cuisinart Marketing: How To Blur The Line Between Advertising And Editorial Content

Posted on October 20, 2012 by Campaign Outsider

Once upon a time, there was a bright line between advertising and editorial content/entertainment. As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts. No more. Marketers … Continue reading →

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