Tag Archives: McDonald’s

Mickey D and the Big Town Dailies

Posted on April 3, 2015 by Campaign Outsider

From our It Doesn’t Ad Up desk So, go figure. Fast-food giant McDonald’s announced on Wednesday that it will hike wages and benefits for employees at the stores it owns. McDonald’s then trumpeted that change with a full-page ad in … Continue reading →

Posted in Uncategorized | Tagged bag of shells, McDonald's, minimum wage, New York Times, pay raise, Wal-Mart, Wall Street Journal | 1 Comment

Has Google Replaced U.S. Postal Stamps in Celebrating Cultural Giants?

Posted on January 19, 2014 by Campaign Outsider

Call it the Dawn of the Great Google Doodle Backlash. From today’s Washington Post Outlook section (via Politico Playbook): The case against the Google Doodle When Google honored African American author Zora Neale Hurston with a custom logo — a Google … Continue reading →

Posted in Uncategorized | Tagged Coca-Cola, Daphne A. Brooks, Doodle, Google, Great Google Doodle Backlash, Harlem Renaissance, Justin Moyers, Los Angeles Times, Malcolm X, Martin Luther King Jr, McDonald's, Mohandas Ghandi, Outlook, Politico Playbook, Princeton University, The Root, Time, U.S. Postal Service, U.S. Postal stamps, Washington Post, Zora Neale Hurston | 3 Comments

RIP: Mickey D’s Wingman

Posted on January 12, 2013 by Campaign Outsider

Friday’s New York Times featured a full-page-ad tribute to Fred Turner, the original grillman at the original McDonald’s, who passed away this week. Nut graf: From the time our founder Ray Kroc hired Fred as a grill man at our … Continue reading →

Posted in Uncategorized | Tagged Fred Turner, McDonald's, New York Times, Ray Kroc | 1 Comment

Olympic Meddle: Ambush Ads A Longstanding Competition

Posted on August 3, 2012 by Campaign Outsider

See the sneak attacks at Sneak Adtack.

Posted in Uncategorized | Tagged ambush marketing, International Olympics Committee, IOC, LOCOG, London Olympics, McDonald's, New York Times, Nike, Paddy Power, Sneak ADtack, stuff.co.nz | Leave a comment

‘History Sniffers’ Take It On The Nose

Posted on January 4, 2011 by Campaign Outsider

The New York woman who sued the behavioral advertising network Interclick last month for “history sniffing” (Sneak ADtack post here) is now suing Interclick’s clients, specifically McDonald’s, CBS, Mazda, and Microsoft. As MediaPost reports: In a complaint filed Tuesday with the U.S. District Court … Continue reading →

Posted in Uncategorized | Tagged CBS, history sniffing, Interclick, Mazda, McDonald's, MediaPost, Microsoft, Sneak ADtack | Leave a comment

The Center For Suing In The Public Interest

Posted on July 25, 2010 by Campaign Outsider

As the hardworking staff noted several weeks ago, on June 22 the endlessly outraged Center for Science in the Public Interest (CSPI) served McDonald’s a notice of its intent to sue in several states (including Massachusetts), demanding that “McDonald’s USA, LLC (‘McDonald’s’) … Continue reading →

Posted in Uncategorized | Tagged Can't Stop Pursuing Indictments, Center for Science in the Public Interest, Coca-Cola, CSPI, Happy Meals, McDonald's, UnHappy Meals, Vitaminwater | 3 Comments

Ad o’ the Day

Posted on August 26, 2009 by Campaign Outsider

With all due respect to my Boston University colleagues, the BU College of Communication didn’t exactly cover itself in glory by participating recently in a commercial stunt with McDonald’s, as reported in Tuesday’s Boston Globe: Call it a Mc-lesson. This … Continue reading →

Posted in Uncategorized | Tagged Boston University, McDonald's | 2 Comments