From our It Doesn’t Ad Up desk

So, go figure.

Fast-food giant McDonald’s announced on Wednesday that it will hike wages and benefits for employees at the stores it owns.

McDonald’s then trumpeted that change with a full-page ad in yesterday’s New York Times.

For editorial coverage in the Times, McDonald’s got a lower-left front-page tease.

Crosstown at the Wall Street Journal, McDonald’s did not run an ad, but its pay hike got Page One coverage.

McDonald’s To Raise Pay In Its Stores, Joining Others

McDonald’s Corp. plans to raise wages by more than 10% for workers at U.S. restaurants it operates—fresh evidence of the rising wage pressure in the American labor market.

Starting July 1, McDonald’s will pay at least $1 an hour more than the local minimum wage for employees at the roughly 1,500 restaurants it owns in the U.S.

The move follows similar efforts by other major U.S. employers including Wal-Mart Stores Inc., which is raising hourly pay for 500,000 workers to at least $10 next year, and reflects wider public pressures over income inequality as well as intensifying competition for low-skilled workers.

Helpful graphic:

So, to recap: No Big J journalism point here, just a bag of shells.