(Our kissin’ cousins at Two-Daily Town have their own If It Isn’t Frosh, It Isn’t Legal basket of inedibles.)
Now comes the latest hook, line, and stinker ad from Berkowitz, which we happened to see yesterday on the MBTA’s Green Line.
That’s not just tasteless. It’s sorta sick.
(More fishy creative from the campaign can be found on Ad Forum.)
Memo to Roger Berkowitz: You’re getting scrod by hotshot New York agency DeVito/Verdi (which has also turned Bernie & Phyl’s way too phunky, and in the process gotten their ads banned by – yes – the MBTA). Those ads are all about awards shows, not your business.
Maybe Legal Sea Foods should dial back on that “if it isn’t fresh” bit, yeah? #feelthejerk