Instead Of Being Stupid Themselves, Legal Sea Foods Ads Say YOU’RE Stupid

Storied Boston restaurant chain Legal Sea Foods is the Benneton of eateries, constantly issuing offensive and – not good for a restaurant – tasteless ad campaigns.

Previous taxitop ad:

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Previous TV campaign:

 

Now comes a new campaign with the theme “Fish Is Brain Food.”

From the Boston Globe:

New Legal Sea Foods ads tout brain food on menu

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The latest advertising campaign from Legal Sea Foods embraces an inside joke at the restaurant company, a standard response to dumb things people say and do.

The punchline: People making foolish choices aren’t eating enough fish. The new Legal ads take that idea and run with it, playing up the virtue of fish as “brain food.”

You can see the new spots here. We’re not smart enough to say if they’re any good.

 

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2 Responses to Instead Of Being Stupid Themselves, Legal Sea Foods Ads Say YOU’RE Stupid

  1. Well, unrealistically self-confident, unfunny ad people need work, too.

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