Tag Archives: Going Native: Content Marketing Strategies

Ad Age Wants It Both Ways On Stealth Marketing

Posted on October 2, 2013 by Campaign Outsider

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading →

Posted in Uncategorized | Tagged Ad Age, brand journalism, branded content, Capital New York, custom content, Going Native: Content Marketing Strategies, native advertising, New York Times, Sneak ADtack, sponsored content, stealth marketing | Leave a comment

Tag Archives: Going Native: Content Marketing Strategies

Ad Age Wants It Both Ways On Stealth Marketing

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