Tag Archives: branded entertainment

Stealth Marketing Triple Crown: Win, Place(ment), and Show

Posted on May 21, 2014 by Campaign Outsider

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading →

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Accent On Product Placement

Posted on August 31, 2011 by Campaign Outsider

The two major Spanish-language television networks are introducing telenovel-ads, product placement inside their extremely popular bodice-rippers like Telemundo’s “Mi Corazón Insiste.” But the marketing comes with a twist, the New York Times reports: While the idea of product placement, or as marketers … Continue reading →

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Branded Entertainment: The Gift That Keeps on Giving

Posted on August 26, 2011 by Campaign Outsider

More and more marketers are turning to branded entertainment to promote themselves. What is branded entertainment? MediaPost’s Center for Media Research helpfully provides this definition: Branded entertainment (also referred to as product integration or branded content) integrates a brand with an entertainment … Continue reading →

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Introducing SneakADtack.com

Posted on October 6, 2010 by Campaign Outsider

Stealth advertising is all the rage nowadays – from product placement to branded entertainment to buzz marketing. These ads in sheep’s clothing have increasingly come to be regarded as business as usual. Sneak ADtack is a new website that tracks … Continue reading →

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