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Author Archives: Campaign Outsider
Websites Draft Editorial Staffs To Craft Native Advertising
Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers. Now Digg this (via Digiday): Native Ads: The Digg Way For … Continue reading
Posted in Uncategorized
Tagged Betaworks, brand journalism, Digiday, Gawker, Huffington Post, HuffPost Partner Studiio, L'Oréal, native advertising, Paranoia, Sneak ADtack, sponsored content, Vi
3 Comments
Boston Herald Radio Daze
It’s official. The Boston Herald is no longer a newspaper. It is merely a promotional vehicle for the Herald’s Garage Broadband Radio webstream. Today’s edition of the dicey local tabloid features four – count ‘em, four – pages devoted to BHR, starting … Continue reading
Hark! The Herald! (A-Roid Edition)
From our Walt Whitman desk Well our feisty local tabloid won another big award yesterday – a coveted Top Ten Front Pages nod from the Newseum’s Today’s Front Pages. Judgment Day Today is the day that Major League Baseball is expected to suspend … Continue reading
Our ‘Beat The Press Party’ Bakeoff (Boston Herald Radio Edition)
The Great Boston MediaWatch Dogfight proceeded apace last Friday, with both local media hall monitors assessing the Boston Herald’s new Garage Broadband Radio station scheduled to debut this week. Start, as usual, with the Underdog: the Herald’s Wayne’s World webcast, … Continue reading
Time Warner Cable’s CBS Retransmission Rumpus
From our Been There Done That desk Time Warner Cable is embroiled in yet another retransnsmission battle, this time with CBS in New York, Los Angeles, Dallas, and elsewhere. From USA Today: Time Warner Cable drops CBS in New York, … Continue reading
Posted in Uncategorized
Tagged CBS, Dallas, FLIX, Los Angeles, New York, New York Times, Showtime, Smithsonian, Time Warner Cable, TMC, USA Today
3 Comments
Boston Globe Herald Hostage (‘More Higher Bid’ Edition)
As you’d expect, the Boston Herald is on John Henry’s purchase of its crosstown rival like Brown on Williamson. Here’s today’s double-barreled shot at the Globe (don’t ask about the little green numbers – dunno): To get a sense of … Continue reading
Herald Accuses Boston Media Of Ripping It Off
Day Umpteen of the Boston Herald’s flogging its new Garage Broadband Radio station featured this newsvertising page in Saturday’s edition of the dicey local tabloid: The unbylined piece claims that the Herald has routinely been the assignment desk for Boston’s … Continue reading
Hark! The Herald! (Internet Radio Edition Umpteen)
From our Walt Whitman desk It’s time someone called Social Services. The Boston Herald’s abuse of its news pages is now bordering on the criminal. For months the Herald has been flogging its Wayne’s World webcast Press Party in the news pages, à la … Continue reading
Campaign Outsider 