Author Archives: Campaign Outsider

‘Business Insider’ Lets Advertiser Inside News Content

Big surprise: Yet another news organization has pimped out its editorial content to a paying customer. From Advertising Age: Business Insider Gives Advertiser Veto Power Over ‘Future of Business’ Edit Mix To Start, Newsroom Stories in Sponsored Section Won’t Include Competitors … Continue reading

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Globe Joins Herald In Making Radio Waves

Day Four of the Boston Herald’s ridiculous/embarrassing newsvertising campaign for its Internet radio launch features the usual abuse of its news pages, starting with Page One. Then there’s the mandatory two-page spread inside . . . Read the rest at It’s Good … Continue reading

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The Art Seen In NYC (Le Corbusier Addendum)

The hardviewing staff noted yesterday that our foray to the Big Town last weekend included a visit to the Le Corbusier exhibit at the Museum of Modern Art. Now comes this review in the Wall Street Journal, which details Le Corbusier’s … Continue reading

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Bogus Headline o’ the Week (NYT MIT Edition)

From Wednesday’s New York Times: Wait – shouldn’t that headline be: M.I.T. Clears Itself In Report After Suicide Of Activist Not to get technical about it. (Tip o’ the pixel to The Missus.)

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Campaign Outsider On Here & Now

The hardworking staff will be on NPR’s Here & Now around 12:45 today to discuss the marketing of electronic cigarettes. For extra credit, check out Thank You for Not Vaping, which appears in the current issue of The Weekly Standard. Just … Continue reading

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Could The Yankees Be A-Rid Of Alex Rodriguez?

From our There Is a God desk Praise the Lord! New York Yankees cancer Alex Rodriguez is thisclose to being banned from Major League Baseball for life. From USA Today (roll your own here): MLB prepared to ban A-Rod for life, suspend … Continue reading

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The Art Seen In NYC

Well the Missus and I trundled down to The Big Town last weekend and here’s some of what we caught. Munch/Warhol and the Multiple Image We saw this exhibit at Scandinavia House the day before it closed. Via Norway.org: Organized … Continue reading

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Correction o’ the Day (NYT North Korea Rescue Edition)

Tuesday’s New York Times featured this piece by Jane Perlez: Six Decades Later, a Second Rescue Attempt Ex-Navy Pilot Visits North Korea to Seek Colleague’s Remains BEIJING — As more than 100,000 Chinese soldiers swarmed over far fewer American Marines … Continue reading

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Hark! The Herald! (More Internet Radio Edition)

From our Walt Whitman desk Hey, kids! Mark your calendars! It’s Day Two of the Great Herald Radio Countdown. As the hardreading staff noted yesterday, the Boston Herald devoted two full pages of Monday’s edition to the gala announcement of an Internet radio stream … Continue reading

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Hark! The Herald! (Internet Radio Edition)

From our Walt Whitman desk Say, that’s some big news about the feisty local tabloid launching Boston Herald Radio, yeah? All the details were, well, detailed in the Herald Radio Countdown that ran in Monday’s edition: Herald internet radio to get Boston connected The … Continue reading

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