Tag Archives: Toyota

New York Times Editing Slashback: ‘What Driver’s Want’ Edition

Posted on February 11, 2017 by Campaign Outsider

Latest in what we expect will be a long-running series As the hardworking staff noted earlier this week, the New York Times is jettisoning its “low-value line editing” and replacing it with “bespoke editing.” Or, more likely, “be-broke editing.” Exhibit … Continue reading →

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New York Times Gets Yahoodwinked by Toyota Ad Exec

Posted on October 24, 2015 by Campaign Outsider

Fact #1: This Sunday, Yahoo will live-stream from London an NFL game between the Buffalo Bills and Jacksonville Jaguars. Fact #2: Yahoo has sold ads during the game to over 30 advertisers. Fact #3: A Toyota advertising executive apparently (we don’t … Continue reading →

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TV Needs More “Modern Family” Values

Posted on January 30, 2012 by Campaign Outsider

Given the distressing – and depressing – state of product placement in television programs these days (see here for an especially egregious example), it was good to see this (via Advertising Age): Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make … Continue reading →

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Did Toyota Know Six Years Ago?

Posted on February 1, 2010 by Campaign Outsider

So Toyota has replaced Audi as America’s official sudden-acceleration automaker. Interestingly, this 2004 USA Today report foreshadowed the Japanese carmaker’s current crisis: [The National Highway Traffic Safety Administration] is investigating the electronic throttle control system in more than 1 million … Continue reading →

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