Tag Archives: Bloomingdale’s

Globe Still Has Memorial Ad-vantage Over Herald (‘Buck’ Bay Association Edition)

The post-Boston Marathon bombings ads continue to gravitate toward our stately local broadsheet. For starters, the Boston Sunday Globe featured this half-page ad: Topping that was this full-page ad in the same edition . . . Read the rest at It’s Good … Continue reading

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Marathon Bombing Memorial Advertisers Become More And More Obscure

In the two weeks since the tragic Boston Marathon bombings, we’ve seen a goodly number of tribute ads from the likes of Verizon, Bloomingdale’s, even the City of New York Patrolmen’s Benevolent Association. But today’s installments come from, well, out of nowhere. … Continue reading

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Globe Has Memorial Ad-vantage Over Herald (II)

So the reporting on Monday’s Marathon bombing has gotten a little ragged, yeah? Helpful Boston Herald tick-tock of yesterday’s rumpus: That last item is: “7 p.m. FBI cancels press conference.” A fitting end. Regardless of the helter-skelter nature of the news … Continue reading

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Globe Has Memorial Ad-vantage Over Herald

First off, both Boston dailies have acquitted themselves admirably in their coverage of the Marathon bombing, each playing to its particular strengths. And today both the  Globe and the Herald feature full-page ads from sympathizers and well-wishers in the wake … Continue reading

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Retailers Get with the Program(s)

This fall, major department stores will be offering some exciting new brands: TV and web networks. Via MediaBistro’s PRNewser: The NBC network and Bloomingdale’s have entered into a two-month Fall partnership that will provide branding opportunities for both organizations: Bloomie’s catalogs will feature actors from some … Continue reading

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Pink Think

Don’t miss “Sick of Pink” in Sunday’s Boston Globe Magazine. Subhead: This month, like every October, a sea of pink ribbons washes over products from sneakers to snacks. While the effort raises research dollars, it leaves some breast cancer survivors … Continue reading

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