Military Vets: Macy’s Has Got Your $ix

Full-page ad in Friday’s New York Times:

Picture 1

You see that?

Support American veterans! Give $3 at any Macy’s and

SAVE 25% ALL DAY

It’s all part of Macy’s Got Your Six (as in, Got Your Back) promotion.

Sorry, but the hardworking staff is getting kind of tired of merchandising campaigns tricked out as fundraisers for military veterans (see Jeep’s Operation Safe Return for a more elaborate example).

C’mon, guys – how about doing some real good here. Like pressuring the Veterans Administration to actually do its job, yeah?

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