Ask Dr. Ads: Who Is James Reera?

Yo.

Well the Doc opened the old mailbag today and here’s what poured out:

Dear Dr. Ads,

I am very concerned about the future of newspapers. According to the latest World Press Trendssurvey of the World Association of Newspapers and News Publishers, in North America “[c]irculation was down by 6.6% year-over-year, and by 13% since 2008 [and] advertising revenues were down by 7.6% over 1 year and by 42.1% over 5.”

Really depressing chart via Marketing Charts:

Picture 7

Yikes!

So here’s my question: Seen any good newspaper ads lately that might cheer me up??

-Worried about News Corpse

Hey Worried,

You’re in luck – I just saw two, both on the same page of last Thursday’s Boston Herald . . . 

Read the rest at Ask Dr. Ads.

 

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M M M My Cicada

From Saturday’s New York Times:

CICADAS-articleInline-v2An Invasion of 17-Year-Olds, Loud, Lusty and Six-Legged

There are a few acts of nature, such as the passage of Halley’s comet or the transit of Venus, that are so rare and so dramatic as to seem like metaphors for the virtues of patience itself. But of all of these, the arrival of the 17-year cicadas, the noisy insects that nestled under the earth for that length of time and recently awakened by the millions to spawn, may be the grossest.

Last week, Joyce Lieb battled her way through a lawn on Staten Island all but ceded to the bumbling bugs. They made a beeline to her through the air and crawled up her trousers. And though she thoughtfully tiptoed around mating couples, each step produced a crunch as their shed skins shattered.

The hardcrunching staff encountered the 17-year locusts in 1970s Cincinnati, when they blanketed lightposts and we swept them off our Austin Healey Sprite (stolen three days after we moved to Boston) with a broom.

As JoAnne Garber Schoen of West Nyack, N.Y., told the Times:

“They are mating on the deck; they are mating on the banister; they are mating on the plants . . .  They don’t care, they are just mating all over the place. They have no shame whatsoever.”

Then again, “[although] she calls them ‘the bane of my existence,’ Ms. Garber Schoen stops short of disturbing them. ‘They’ve waited 17 years,’ she said. ‘They’re entitled.’ Plus, she added, in two weeks or so, they will be gone until 2030.”

Long live the 17-year locusts, yeah?

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Why We Love The Stanley Cup Playoffs (Damn! Blackhawks Win Edition)

Okay, so regulation time in Game 5 of the Western Conference Finals just ended with the Los Angeles Kings and Chicago Blackhawks in a 3-3 tie, but it’s how they got there that’s so special.

The ‘Hawks went up 3-2 at 16:08 of the third, thanks to a non-call of a tripping penalty behind the Kings’ net that led to Patrick Kane’s second goal of the game.

 

That, of course, was just wrong, and the Hockey Gods demanded justice. Which came about three-and-a-half minutes later when the Kings, who couldn’t even get the puck into the Chicago end for about two minutes, got an icing call on Chicago with :14 left.

Then this happened:

 

So to overtime, which the hardwatching staff is now off to enjoy.

[Twenty minutes later . . . ]

Well that was a swell first overtime, with the Kings dominating the first eight or so minutes, the ‘Hawks returning the favor, then the last few minutes a flat-out fire drill. Both teams are sharp, as are both goalies. It’s totally pick ’em.

So to the second overtime . . .

[8:20 later . . . ]

 

That would be a hat trick for Patrick Kane.

And that means: Chicago: The Second City, here we come.

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Oh, Wait – Rafa CAN Beat this Guy (II)

The hardrooting staff just watched the Tennis Channel rerun of Rafael Nadal’s French Open semifinal win over arch-rival Novak Djokovic.

And we were struck by how tough Rafa hung in the fifth set, especially at 3-4 after Djokovic’s net-touch.

 

Novak clearly thought he would win this one.

He was wrong.

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Battle Of The Bulger (Cullen The Facts Edition)

The Boston Herald wants you to know it’s on the Whitey Bulger trial like Brown on Williamson, so they’re running this ad in today’s edition:

Picture 2

And here’s an example of that “complete coverage.”

060713bulgermg002Witness ban lifted for Globe duo

Judge Denise J. Casper ruled yesterday that Boston Globe reporter Shelley Murphy and columnist Kevin Cullen can attend James “Whitey” Bulger’s trial, exempting them from her order to keep witnesses out of the courtroom except to testify . . .

In a separate court motion yesterday, Bulger’s lawyers threatened a push to isolate the jury from the outside world throughout the expected four-month trial “if the editors of the Globe do not show better judgment in the publication of columns that are designed to sell newspapers and for-profit books written by this columnist (Cullen).”

Interesting, yes? But hardly complete . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

 

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Why We Love The Stanley Cup Playoffs (Broons Broom Edition)

Okay, so ten days ago the hardwatching staff comes to you and says, “Listen – the Boston Bruins will sweep the Pittsburgh Penguins in the Eastern Conference finals and not only that, the B’s will limit the Pens (the highest-scoring team in the NHL the last two seasons, averaging 4.5 goals per game in this year’s playoffs) to two goals in four games.”

You say we’re crazy, right?

Well . . . crazy!

That was one sweet sweep the local ice squad engineered last night, especially since the only goal came from a blueliner with only one goal in the playoffs.

Take a bow, Adam McQuaid (via WeSeeHockey and the redoubtable Doc Emrick).

 

So – (likely) an Original Six Stanley Cup Final between the Bruins and the Blackhawks?

Excellent!

In anticipation, the hardrooting staff is reading A.J. Liebling’s 1952 classic Chicago, The Second City.

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Battle Of The Bulger (Can I Be A Witness? Edition)

The Boston Globe is reporting on its website that its reporters can cover the trial of mobster James “Whitey” Bulger.

Judge rejects Bulger effort to ban Globe journalists

US District Court Judge Denise J. Casper ruled today that Boston Globe columnist Kevin Cullen and reporter Shelley Murphy can cover the trial of James “Whitey’’ Bulger, the South Boston gangster who was recorded on jailhouse tapes describing his disdain for the two journalists who have chronicled his career for decades . . .

Bulger’s defense team put Cullen and Murphy on their witness list, saying they might need to be called to impeach testimony from key prosecution witnesses. But federal prosecutors, citing comments Bulger made in the jail conversations, said he was motivated by his disdain towards Cullen and Murphy.

The feeling is, of course, mutual, as Cullen’s column in today’s dead-tree edition illustrates . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

 

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On Native Advertising, BuzzFeed Schools While Google Scolds

Here’s bad news for anyone who values the separation of advertising and editorial content.

“Native advertising is going to be the only advertising. The question is only what people are going to put in those units.”

Thus spake BuzzFeed’s Jon Steinberg at a recent panel on social Internet advertising.

Of course, BuzzFeed – a website that’s unabashedly dedicated to making its content (such as 23 Kitties of Congress) go viral – has a vested interest in promoting ads in sheep’s clothing, since its entire revenue model is built on them. In fact, the website has introduced tutorials to help marketers create native advertising.

From Advertising Age:

BuzzFeed_Authorized_Storyteller_2BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

Agencies That Take Part Will Receive ‘Accreditation’ From BuzzFeed

BuzzFeed is starting an effort to train agencies in BuzzFeed-style storytelling — all the better to support its bottom line with sponsored posts, also known as “native advertising.”

Its Social Storytelling Creator Program, inspired by agency cultivation efforts at Facebook and Google, is meant to seed the market with agencies and people that will do great work in the social storytelling space, according to Jon Steinberg, president and COO at BuzzFeed, who previously helped develop small business partnerships at Google. “We want more people doing it in a high quality way,” he said.

Also known as “The BuzzFeed Way” . . .

Read the rest at Sneak Adtack.

 

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Wait – Nadal CAN Beat This Guy

It was shaping up to be the worst: Rafael Nadal, Le Roi de Roland Garros, up two sets to one, six games to five, thirty-fifteen. Two points from dispatching arch-nemesis Novak Djokovic in the French Open semifinals – and he couldn’t close. He lost the set in a tiebreaker, then got broken early in the fifth.

Nadal just can’t beat this guy.

Except he did.

From the New York Times:

Nadal Outlasts Djokovic to Reach Final

08tennis3_337-articleLarge-v2

PARIS — It was only a semifinal and relegated to first on the Friday schedule, which meant that there were plenty of empty seats at the Philippe Chatrier court when Rafael Nadal and Novak Djokovic walked on court to play for the 35th time.

But by the time they finished chasing down each other’s bold strokes in the afternoon sunlight, there could be little doubt that this was the main event.

It required 4 hours 37 minutes, but Nadal, the seven-time French Open champion, prevailed, 6-4, 3-6, 6-1, 6-7 (3), 9-7, over Djokovic, the world’s No. 1 player.

The victory earned, truly earned, Nadal a chance to successfully defend his title Sunday . . .

It was a terrific performance by both players, a sort of bookend to their classic duel in the 2012 Australian Open final. From 7-7 in the fifth set, Nadal won eight of the last nine points, breaking Djokovic at love to win it all.

 

As they say on France 2, France 3, and France 4superb!!

 

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Why We Love The Stanley Cup Playoffs (Bruins Cr’ork Penguins In Double Overtime Edition)

Full disclosure: The Pittsburgh Penguins absolutely deserved to win last night’s Eastern Conference Finals Game 3 in the first overtime.

 

But they didn’t.

So the Boston Bruins won it in the second overtime:

 

You knew Jaromir Jagr would eventually do something in these playoffs. And last night he did.

This is one great ride, yeah?

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