Ask Dr. Ads: Who Is James Reera?

Yo.

Well the Doc opened the old mailbag today and here’s what poured out:

Dear Dr. Ads,

I am very concerned about the future of newspapers. According to the latest World Press Trendssurvey of the World Association of Newspapers and News Publishers, in North America “[c]irculation was down by 6.6% year-over-year, and by 13% since 2008 [and] advertising revenues were down by 7.6% over 1 year and by 42.1% over 5.”

Really depressing chart via Marketing Charts:

Picture 7

Yikes!

So here’s my question: Seen any good newspaper ads lately that might cheer me up??

-Worried about News Corpse

Hey Worried,

You’re in luck – I just saw two, both on the same page of last Thursday’s Boston Herald . . . 

Read the rest at Ask Dr. Ads.

 

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