Well the Doc opened the old mailbag today and here’s what poured out:
Dear Dr. Ads,
I am very concerned about the future of newspapers. According to the latest World Press Trendssurvey of the World Association of Newspapers and News Publishers, in North America “[c]irculation was down by 6.6% year-over-year, and by 13% since 2008 [and] advertising revenues were down by 7.6% over 1 year and by 42.1% over 5.”
Really depressing chart via Marketing Charts:
So here’s my question: Seen any good newspaper ads lately that might cheer me up??
-Worried about News Corpse
You’re in luck – I just saw two, both on the same page of last Thursday’s Boston Herald . . .
Read the rest at Ask Dr. Ads.