THE BOSTON HERALD WANTS YOU to swell the ranks of its current 17 home subscribers. So it ran this ad in today’s edition:
Always Relevant? Seriously?
Here’s Page One of the sports section Herald home subscribers received this morning . . .
Read the rest at It’s Good to Live in a Two-Daily Town.
Last night’s Stanley Cup Final game was another overtime corker, yeah?
And this time Somethin’ Bruin was on the winning side of poetic justice.
First, a minute and a half into overtime Jaromir Jagr rang one off the crossbar – only to see the puck fly into the netting.
Twelve minutes later Daniel Paille rang one off the post, only to see the puck fly into the net.
Assist to Tyler Seguin, who awoke Saturday morning to this Boston Herald back page:
Well, last night was Tyler’s time.
And two games in, this is already one helluva series.
This week’s Great Boston MediaWatch Dogfight finds our local hall monitors addressing very different topics.
Boston Herald Press Party rundown.
WGBH’s Beat the Press had a different agenda: the Whitey Bulger trial coverage, a WCVB/Nstar partnership, modernizing PBS’s NewsHour, and Rants and Raves.
Two questions:
#1 Hey, Press Partyniks: No Whitey Bulger trial coverage? Seriously?
#2 Hey, Beat the Pressniks: No reliable video?
Seriously?
Your rants and raves go here.
It’s not often that the Boston Globe out-tabloids the Boston Herald, but today’s one of those times thanks to this Page One story:
The, er, money quote . . .
Read the rest at It’s Good to Live in a Two-Daily Town.
The Washington Post has gone native (advertising).
From the Wall Street Journal:
Washington Post Opens Online Opinion Pages to Sponsored Content
The Washington Post said on Wednesday that it would let special-interest groups and others buy space on online opinion pages to respond to the paper’s editorials, in the latest example of a mainstream publisher offering so-called sponsored content.
The Post’s launch of “Sponsored Views” comes as marketers are increasingly turning to self-created articles and videos, rather than traditional advertising spots, in order to pitch their products and viewpoints.
Representative sample from the online tail end of a recent Post editorial headlined “Cyberattacks call for legislation and open debate.”
The website paidContent says the Post’s move is actually pretty smart . . .
Read the rest at Sneak Adtack.
The hardsaving staff recently noted the new Own your tomorrow print ad from Charles Schwab (rough translation: Don’t talk to Chuck. You’re on your own).
Now comes the TV spot, whose visuals – minus the Mt. Rushmore shots of the old man – could be for anything from life insurance to Adelphi University :
We especially like the whole “getting involved, staying engaged” motif.
Translation: You lost money? It’s your fault.
Very smart.
After the hardreading staff watched last night’s fabulous triple-overtime Stanley Cup final between the Chicago Blackhawks and the Boston Bruins, we trundled off to bed confident that there would be excellent coverage in today’s local dailies.
But what did we find on our doorstep this morning masquerading as a daily newspaper?
The Boston Herald one-star edition.
Which featured this back page:
And this inside back page (photos courtesy of the Missus):
The heisty local tabloid’s coverage spanned an entire two periods, which turned out to be roughly 40% of the game.
Is that any way to treat the 17 home subscribers the Herald boasts? . . .
Read the rest at It’s Good to Live in a Two-Daily Town.
The Boston Herald goes all news noir in today’s edition, starting with its Page One “Whitey and Crew in Their Lair” collage.
(Just checked – Whitey and Crew aren’t on Pinterest yet)
Inside we get this rogues’ gallery of State Police surveillance shots.
Crosstown at the Boston Globe, it’s Trial Coverage 101 for a non-televised case: courtroom sketches, transcript excerpts, and etc. . . .
Read the rest at It’s Good to Live in a Two-Daily Town.
New joke: The hardwatching staff went to a hockey game, and a US Senate race broke out.
Right before last night’s Game One of the Stanley Cup Finals began, there was a TV-spot smackdown between Senate hopefuls Ed Markey (D-Combover) and Gabriel Gomez (R-Crewcut).
First up, this Gomez spot:
According to the Boston Globe, the ad “attempts to respond to [a Democratic Senatorial Campaign Committee] ad, which accuses him of supporting tax breaks for the rich and the elimination of insurance coverage of mammograms and cancer screenings.”
About 30 seconds after the Gomez ad ran, this spot for Markey popped up, compliments of the pro-Democratic Senate Majority PAC:
Here’s what the headscratching staff doesn’t get: Markey, who’s always going on about Gomez dodging a People’s Pledge to keep outside group ads out of the race, relies on an outside group to do his dirty work, while Gomez, who needs a nice-guy image to attract female and independent voters and for whom outside groups like the Massachusetts Republican Party and National Republican Senatorial Committee are spending serious money, does his own.
Not exactly Brainiacs running that campaign, eh?
Fitting that a triple-overtime game should end on a double deflection, yeah?
Last night’s Game One of the Stanley Cup Finals between the Boston Bruins and the Chicago Blackhawks was one for the ages, regardless of which team you root for (and just for the record, the hardwatching staff is rooting for the Bruins).
This should be one helluva series, eh?
Even better with the redoubtable Doc Emrick calling it.
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