Websites Draft Editorial Staffs To Craft Native Advertising

Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers.

Now Digg this (via Digiday):

Native Ads: The Digg Way

For most publishers  entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content.

Not so much at Digg, the social-news platform bought and revived by digital media holding company Betaworks. At Digg, for the past seven months, editorial staffers have been hip deep in crafting its new ad products.

The vision is to craft a new type of native advertising that not only involves editorial participation but is driven by the editorial team, which knows best what types of advertisers will resonate with the Digg audience. The ad sits in the editorial stream. The difference between these ads and other native ads that run on other sites is that Digg’s editorial team writes the content.

Representative sample . . .

Read the rest at Sneak Adtack.

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Boston Herald Radio Daze

It’s official. The Boston Herald is no longer a newspaper. It is merely a promotional vehicle for the Herald’s Garage Broadband Radio webstream.

Today’s edition of the dicey local tabloid features four – count ‘em, four – pages devoted to BHR, starting with Page One.

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(The hardreading staff has changed its mind about the Little Green Numbers Facebook group, partly because we don’t want to give the Herald the exposure, but mostly because it’s a pain in the ass to create a Facebook group.)

Then there’s the obligatory two-page spread flacking the radiostream . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

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Hark! The Herald! (A-Roid Edition)

From our Walt Whitman desk

Well our feisty local tabloid won another big award yesterday – a coveted Top Ten Front Pages nod from the Newseum’s Today’s Front Pages.

NY_NYP-1Judgment Day

Today is the day that Major League Baseball is expected to suspend 10 players for their ties to a Florida anti-aging clinic. The biggest catch among them: New York Yankees third baseman Alex Rodriguez, who could be suspended through 2014. Some of the front pages in today’s Top Ten have already passed judgment. Don’t hold back, New York Post. Don’t hold back.

Here’s yesterday’s Boston Herald contribution . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

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Our ‘Beat The Press Party’ Bakeoff (Boston Herald Radio Edition)

The Great Boston MediaWatch Dogfight proceeded apace last Friday, with both local media hall monitors assessing the Boston Herald’s new Garage Broadband Radio station scheduled to debut this week.

Start, as usual, with the Underdog: the Herald’s Wayne’s World webcast, Press Party, which you can’t actually access from the Herald’s pathetic website – you need to go through the Googletron here.

Regardless, the segment about Boston Herald Radio (maybe here, maybe not) originally had a set-up piece by Party gal Jaclyn Cashman that went further into the tank than the New England Aquarium. (It was subsequently reassigned to Erica Mora.)

Then the Press Partyniks – Joe Battenfeld, Cashman (has a Boston Herald Radio show), Boston City Councilor Tito Jackson (has a BHR weekly segment), Truth Squad staffer Hillary Chabot (has a BHR show), and  Suffolk University’s “Dr.” Bob Rosenthal (where’s his BHR show?) – went to town.

Representative sample:

BATTENFELD: How are you going to appeal to younger listeners?

CASHMAN: Well, I am younger, so therefore I know what younger people care about, I think.

Okay then.

The rest was just a promo/lovefest.

Crosstown at Big Dog WGBH’s Beat the Press, the conversation went very differently:

 

Representative samples:

Talk radio is something people listen to in their cars.

The timing seems off – right wing talk radio has been struggling in this market in recent years, not thriving as it once had.

Two different worlds, yeah?

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Time Warner Cable’s CBS Retransmission Rumpus

From our Been There Done That desk

Time Warner Cable is embroiled in yet another retransnsmission battle, this time with CBS in New York, Los Angeles, Dallas, and elsewhere.

From USA Today:

1375492908000-CBS-TWC-1308022122_4_3Time Warner Cable drops CBS in New York, L.A., Dallas

CBS has gone dark in some of the largest media markets.

Unable to reach a contractual agreement by their Friday, 5 p.m. deadline, Time Warner Cable dropped the No. 1 primetime network in New York City, Los Angeles, Dallas and several other markets.

The cable networks owned by CBS – Showtime, TMC, FLIX and Smithsonian – also were taken off the air in these markets, where about 3 million customers subscribe to the nation’s second largest cable TV provider.

CBS promptly took out this full-page ad in the New York Times:

Picture 1

 

But Time Warner Cable has hit back with this TV spot:

 

Time Warner Cable doesn’t want a war?

Hah!

More, no doubt, to come.

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Boston Globe Herald Hostage (‘More Higher Bid’ Edition)

As you’d expect, the Boston Herald is on John Henry’s purchase of its crosstown rival like Brown on Williamson. Here’s today’s double-barreled shot at the Globe (don’t ask about the little green numbers – dunno):

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To get a sense of the first runner-up in the Boston Globe automatic markdown sale, check out the lead story . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

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Herald Accuses Boston Media Of Ripping It Off

Day Umpteen of the Boston Herald’s flogging its new Garage Broadband Radio station featured this newsvertising page in Saturday’s edition of the dicey local tabloid:

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The unbylined piece claims that the Herald has routinely been the assignment desk for Boston’s broadcast news media . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

 

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WSJ: Ernie Bochanalia In Boston Suburb

Friday’s Wall Street Journal Mansion section includes an eye-popping feature on the auto-heirotic Ernie Boch Jr., whose lavish lifestyle – and largish home – has rubbed some of the good people of Norwood the wrong way.

OB-YJ365_0801bo_H_20130730154359The Baddest House on the Block

A car-dealership magnate pours $30 million, and 14 years, into a mansion in an otherwise modest middle-class Boston suburb

It is hard to miss the name of Ernie Boch Jr. anywhere near Boston. The car-dealership magnate’s name peppers local gossip pages and is splashed across billboards; it is carved into giant hedges along highways and plastered on the backs of cars. Mr. Boch played in a rock band, flies celebrities into town on his private jet and is chauffeured in a Subaru Tribeca he had converted into a stretch limousine.

Mr. Boch’s home is just as conspicuous. In the middle of the quiet, middle-class Boston suburb of Norwood—where modest one- and two-story ranch houses sit on small lots—Mr. Boch lives in a 16,000-square-foot brick mansion that consumes almost an entire square block. He created its 6-acre grounds by purchasing (for an average of $500,000 apiece) and tearing down as many adjacent houses he could get his hands on: nine so far. Two more and he gets the entire block.

The inside story:

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The restoration took 14 years and $30 million, but that’s lunch money to Boch, whose company (seven dealerships and Subaru distribution throughout New England) generates $2 billion in annual sales.

It also took its toll on his neighbors.

In 2005, neighbors Glenn and Elise Arrigo appealed to the town zoning board about the noise, dust and loss of privacy. The appeal was dropped when Mr. Boch agreed not to touch the pine trees that separated their properties, but he then had the trees torn down on a Friday at 4 p.m. Mr. Boch says he picked that time so the Arrigos couldn’t go to a judge to get an injunction. “These people didn’t like me,” he says. In 2010 the Arrigos sold their house to Mr. Boch for $700,000. They couldn’t be reached for comment.

Huh.

Other fun facts to know and tell:

The expansion included digging down under the house and putting in a new basement, now the site of a media room with an 84-inch screen, a music room for his children, a wine cellar (controlled by fingerprint entry security) and massive laundry room (“I don’t do laundry but I think people who do it should be comfortable,” he says).

And this:

Mr. Boch has a “Master Plan” for his estate that will ensure he is as talked about after death as he is in life. Drawn up by an architect, he says it will be a 10-acre retreat for the public where his house is now. There will be Zen gardens, a hedge maze and reflecting pools. There will also be a 230-square-foot mausoleum where visitors will push a button and the Neil Young song “Light a Candle” will play as they gaze at his glass-fronted coffin. “It will be a place where people will go to relax,” he says.

So, Norwood: Relax.

And come on down!

A couple of decades from now.

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Hark! The Herald! (Internet Radio Edition Umpteen)

From our Walt Whitman desk

It’s time someone called Social Services. The Boston Herald’s abuse of its news pages is now bordering on the criminal.

For months the Herald has been flogging its Wayne’s World webcast Press Party in the news pages, à la this from today’s page two:

Picture 3

Now the Herald has gone all Mickey Rooney over Internet radio.

(Hey, kids! Let’s put on a radio station! We can use Pat Purcell’s garage!)

That, of course, calls for all the newsvertising that fits . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

 

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Boston Globe Herald Hostage (Fire Sale Edition)

Pop Quiz: How many kidney punches can you count in the lede of this Boston Herald story today?

1STU9781.JPGThe Boston Globe drags down Times

Falling revenue at the Boston Globe’s media group only heightens the urgency for The New York Times to finally unload the newspaper — even at a disappointingly low sales price — before it can drain any more of the company’s attention and resources, newspaper experts told the Herald . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

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