-
Click to subscribe to RSS
Author Archives: Campaign Outsider
BuzzFeed Makes Branded Content Even Sneakier
From our Native Advertising Goes Ever More Native desk Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading
Posted in Uncategorized
Tagged ArchetypeMe, Buzzfeed, custom content, Gawker, native advertising, Sneak ADtack, The Atlantic
Leave a comment
Boston Herald’s Outside Track: Holly & Scott Tear The Sheets
Our feisty local tabloid’s Lone Republican needs a plus one. Herald columnist Holly Robichaud goes through a very public breakup with former Sen. Scott Brown (R-Pickup and Go) today, right on Page One: And Holly doesn’t mince words in her column . … Continue reading
Leone’s Share Of Sunday’s U.S. Senate Coverage
The Boston Herald got the jump on the latest candidate to consider jumping into the U.S. Senate race to replace clearly departed John Kerry (D-Empty Seat). Joe Battenfeld’s column today: Leone could be spoiler in race Three’s a crowd for Lynch, Markey … Continue reading
Ridiculous Quote o’ the Day (Kirsten Hughes Edition)
Saturday’s Boston Globe featured a profile of newly minted Massachusetts Republican Party chairwoman Kirsten Hughes, the bait-and-ditch candidate Scott Brown (R-$$$) backed before he bowed out of the running for the U.S. Senate seat vacated by newly minted Secretary of … Continue reading
Posted in Uncategorized
Tagged bait and ditch, Boston Globe, chairwoman, Kirsten Hughes, Massachusetts Republican Party, Scott Brown
2 Comments
It’s Good To Live In A Five-Daily Town (R.I.P. Ed Koch Edition)
The New York dailies went all in on the passing of legendary mayor Ed Koch. Page One tributes (all via the Newseum’s Today’s Front Pages). Newsday: Read the rest at It’s Good to Live in a Five-Daily Town (the latest … Continue reading
Brown Out, The Great Mentioner In
Now that former Sen. Scott Brown (R-$$$) has dropped out of the running for the upcoming special election for U.S. Senate, the local dailies are putting forth very – wait for it – different lists of potential fill-ins. The Boston … Continue reading
Curses! No More Cursive!!
From our Late to the Party desk First, full disclosure: The hardwriting staff’s penmanship is a total mess, thanks to filling out thousands of Social Security Administration forms in the mid-’70s to get welfare recipients off the hook for overpayments … Continue reading
NYT Art Market Report Produces NYT Art Market Ad
Several days ago the New York Times featured a front-page piece on the state of the big-bucks fine art market: As Art Values Rise, So Do Concerns About Market’s Oversight When some of the world’s richest people gather for the … Continue reading
Posted in Uncategorized
Tagged chandelier bidding, fine art market, Googletron, Heritage Auctions, New York Times, Sneak ADtack
2 Comments
Breaking (The) News: Reporters Now Writing Branded Content
Bad enough that marketers are increasingly creating branded (or custom, as they call it) content. Now journalists are apparently creating it too. From the (unabashedly) liberal AlterNet: Scrambling for Profit, Media Slip ‘Custom Content’ into Mix Some reporters resent rise of … Continue reading
Posted in Uncategorized
Tagged AlterNet, Jameson Berkow, Postmedia, Sneak ADtack, Statoil Canada, The Globe and Mail, The National Post
Leave a comment
Campaign Outsider 