Author Archives: Campaign Outsider

State Of The Cuisinart Marketing: BuzzFeed Hits Purée

Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading

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Boston Is A Burger Burg

Red meat lovers, rejoice. Both local dailies feature burger samplers in today’s editions. Must be some alignment of the stars. Or napkins. Or something. Regardless, here’s the front page of the Boston Globe’s G section: And here’s the story, by Michael … Continue reading

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Whitey Wars In Local Dailies

From our Dueling Excerpts desk For the past three days, the Boston Herald has been excerpting columnist Howie Carr’s new book Rifleman: The Untold Story of Stevie Flemmi, Whitey Bulger’s Partner. (The hardreading staff suspects that lots of the book is … Continue reading

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Not-So-Grand Openings On The Boston/Brookline Border

Beacon Street between St. Mary’s and Carlton is a beehive (not to be confused with the Busy Bee) of foodie action right now. Tomorrow Whole Foods opens its 22nd Massachusetts store in the space formerly occupied by the late, lamented … Continue reading

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Hark! The Herald! (U.S. Senate Debate-o-Rama)

The Boston Herald has officially become a perpetual self-promotion machine. Case in point: The feisty local tabloid 1) co-sponsored a UMass-Lowell debate last night between Democratic U.S. Senate candidates Ed Markey and Stephen Lynch (that’s good); 2) streamed it live … Continue reading

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New York Times Catches Up (Sort Of) To Sneak Adtack

For months now the hardtracking staff at Sneak Adtack has been on sponsored content like Brown on Williamson. Now the New York Times has jumped on the brandwagon. Sponsors Now Pay for Online Articles, Not Just Ads Articles in a series on Mashable.com … Continue reading

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Hark! The Herald . . . Ignores Itself! (Wingo Square Edition)

Some of the Boston Herald staffers got together yesterday at the feisty local tabloid’s former South End headquarters to kiss the old dump goodbye. It’s slated for the wrecking ball this week, so about 30 current and former staffers gathered … Continue reading

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For All You Know, Facebook Owns Your First-Born Child

The New York Times reports that “despite how much we say we value our privacy — and we do, again and again — we tend to act inconsistently,” which is the Times-nice way of saying stupidly. To half-wit: Letting Down Our Guard … Continue reading

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Gronkocalypse 3!! (Globe Rips Off Herald Division)

From our Gronkmageddon desk Sunday’s Boston Herald played its New England Patriots scoop Gronk-and-center in the Sports section:   The Ron Borges/Karen Guregian report . . . Read the rest at It’s Good to Live in a Two-Daily Town.

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Dead Blogging Joseph Wheelwright At The Boston Sculptors Gallery

Well the Missus and I trundled down to the South End yesterday to see Joseph Wheelwright: Roots at the Boston Sculptors Gallery and it was swell. Wheelwright “carves stones into monumental heads and turns trees upside-down to make walking giants. He … Continue reading

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