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Tag Archives: commerce journalism
State Of The Cuisinart Marketing: BuzzFeed Hits Purée
Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading
Blog New World At The Boston Herald (They Return Our Phone Call!!! Edition)
As the hardtracking staff recently noted, the Boston Herald has launched a new web feature called State of the Arts. We wrote at the time, “The feisty local tabloid’s new State of the Arts blog appears to be the paper’s entry into the commerce journalism racket,” … Continue reading
Blog New World at the Boston Herald
Tuesday’s Boston Herald front page: Note the announcement top left: The feisty local tabloid’s new State of the Arts blog appears to be the paper’s entry into the commerce journalism racket . . . Read the rest at Sneak Adtack.
Gawker Buys Into ‘Commerce Journalism’
New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading
Campaign Outsider 