Tag Archives: Rhonda Roland Shearer

Rhonda Roland Shearer Responds

Posted on January 2, 2014 by Campaign Outsider

Yesterday the hardtracking staff at Sneak Adtack wrote this about some awards handed out by author and publisher Rhonda Roland Shearer’s current iMediaEthics.org website, and in the process mentioned her 2002 dustup with William Langewiesche, author ofAmerican Ground: Unbuilding the World Trade Center. Here’s Ms. Shearer’s … Continue reading →

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Apparently ‘Ethical Native Advertising’ Is Not an Oxymoron

Posted on January 1, 2014 by Campaign Outsider

The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content. But here’s the exception that proves the rule. From FishbowlNY: Daily News Secretary … Continue reading →

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