Tag Archives: PQ Media

Zombie Apocalypse for Product Placement

Posted on October 25, 2014 by Campaign Outsider

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading →

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Product Placemint ($4.75 Billion Edition)

Posted on January 18, 2013 by Campaign Outsider

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading →

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