Tag Archives: PhRMA

Washington Post Opens the Kimono for Stealth Marketers

Posted on March 4, 2014 by Campaign Outsider

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading →

Posted in Uncategorized | Tagged Ad Innovations, Adweek, brand journalism, branded content, drop the veil, Idea Lab, Kevin Gentzel, native ads, native advertising, New York Times, Philip Marlowe, PhRMA, Sneak ADtack, sponsored posts, The Big Sleep, Washington Post, WP BrandConnect | Leave a comment

Tag Archives: PhRMA

Washington Post Opens the Kimono for Stealth Marketers

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