The Strangest Restaurant Ever Comes To Boston

Every day on the way to our other job, the hardwalking staff trundles by the corner of Beacon Street and St. Mary’s, formerly occupied by a Japanese restaurant we can’t remember the name of but ate at once.

(Really formerly – like in the 1980s – it was occupied by Taurus Restaurant, where the Missus and the hardmunching staff frequently ordered a small spinach and mushroom pizza only to be told “No small. Medium.”)

Regardless. For the past year or so, the storefront has been in restuaro, soon to house Gyu-Kaku Japanese BBQ Dining, which has over two dozen franchises ranging from Taiwan to Times Square.

Boston incarnation:

Picture 2

Here’s the thing, though: Not only has this rehab taken longer than Richard Nixon’s, but the restaurant itself is totally weird. There are vertical wooden bars everywhere – out front, inside, everywhere – that make the place seem more like a Japanese BBQ Prison than BBQ Dining.

Check it out for yourself. It’s just . . . strange.

Posted in Uncategorized | Tagged , , , , , , , , , | 5 Comments

When NYT Worlds Collide (Gillette Ad And Editorial Edition)

Coincidentally (or not), Gillette’s new Fusion ProGlide Styler turned up both in the New York Times advertising column and the New York Times advertising pages on Tuesday.

From the Times Business section:

SUB-ADCO-1-articleInlineShaving Below a Man’s Neck, if That’s What She Wants

AS bare-chested photographs of the hirsute actors Sean Connery and Burt Reynolds from the 1960s and 1970s suggest there was a time when an abundance of body hair for men was widely considered attractive. But look at magazines like Men’s Health and Men’s Fitness in recent years, and the vast majority of the shirtless cover models have polished torsos, well-defined six-pack abs and pectoral muscles.

Now the Gillette Fusion ProGlide Styler, a trimmer-razor hybrid introduced in 2012 as a facial hair styling tool, is beginning an advertising campaign to encourage men to use the product on other body parts.

A new commercial is set at a poolside cocktail party, where contrasting preferences in men’s body hair are expressed by three comely women: the model Kate Upton (some chest hair, but never on the back) and the actresses Hannah Simone (hairless stomachs to emphasize abs) and Genesis Rodriguez (no hair at all).

But wait – here’s the ad on the back page of the Times A section . . .

Read the rest at It’s Good to Live in a Four-Daily Town.

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

Boston Firms Rally For Same-Sex Marriage

In the run-up to this week’s Supreme Court bakeoff on gay marriage (which includes a call to strike down both California’s Proposition 8 and the federal Defense of Marriage Act), a group called the Respect for Marriage Coalition has launched an advertising campaign in support of same-sex marriage.

TV spot:

 

Via Politico:

A national coalition backing same-sex marriage is releasing a new ad Friday, leading into next week’s Supreme Court debates on the Defense of Marriage Act and California’s Proposition 8.

The $150,000 ad buy is the latest step in a $1 million campaign. The ads will be broadcast on stations in Washington, D.C., including the Sunday political talk shows and will air throughout next week on national cable.

“A growing majority of Americans have come to believe it’s time to allow marriage for gay and lesbian couples. Here’s why,” the ad from the Respect for Marriage Coalition begins. The ad features regular Americans talking about their gay and lesbian relatives and friends. The ad ends with the line, “It’s time to give gay and lesbian couples the freedom to marry.”

Along with the TV spot, the group also ran this full-page ad in yesterday’s New York Times:

Picture 1

Among the nearly 100 companies supporting gay marriage were these Boston firms:

Blue Cross Blue Shield of Massachusetts, Liberty Mutual Group, State Street Corporation, Boston Scientific Corporation, Boston Medical Center, and Massachusetts Mutual Life Insurance.

Stay tuned for further (local) details.

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

How Stealth Marketing Works

From our Case Studies desk

It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald:

It was this item that caught our eye:

That got us to wondering who was paying whom. So we started poking around . . .

Read the rest at Sneak Adtack.

Posted in Uncategorized | Tagged , , , , , , , | 1 Comment

Fashion Designers Beware! Amazon Goes Glamazon!

Fashion houses across America are quaking in their Do-Me boots over this two-page ad in Sunday’s New York Times:

Picture 10

 

Apparently it’s not enough that Amazon rules the book, CD, and appliance worlds. Now they want to Occupy Seventh Avenue.

Damnazon!

Posted in Uncategorized | Tagged , , , , , , | 2 Comments

Our Inaugural ‘Beat The Press Party’ Bakeoff

During the past few days the Boston Herald has been relentlessly flogging its new Press Party webcast, which the hardworking staff guesses is an audition for NECN or Fox 25.

Here’s our feisty local tabloid’s “news coverage” of its own webut (web + debut):

Picture 2

Got that?

Herald Gets its Press Party started with lively debut – if it does say so itself.

Clearly this webcast (at 7 pm on Friday) wants to be an alternative to WGBH’s Beat the Press, which airs at the same time.

(Full disclosure: The hardworking staff was a longtime contributor to Beat the Press, but no more.)

You can see the Press Party segments here. (The Herald has unwisely declined to post them on YouTube.)

Crosstown at WGBH, Friday’s Beat the Press can be viewed here. (WGBH also appears to have – unwisely – shunned YouTube.)

So to the bakeoff: Which do you splendid readers think did a better job of deconstructing last week’s media coverage?

Ten-point bonus: Will our feisty local tabloid lean on Herald columnist Margery Eagan to abandon Beat the Press (where she is a regular) for Press Party?

Hardinquiring minds want to know.

 

Posted in Uncategorized | Tagged , , , , , , , , , , , , | 4 Comments

Hark! The Herald! (Told You So Edition)

From our Walt Whitman desk

As the hardreading staff predicted just hours ago, our feisty local tabloid is trumpeting its latest, if littlest, award: Making the Newseum’s Top Ten Front Pages list.

Today’s Boston Herald, page 4:

Picture 3

And the victory dance . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Markey/Lynch People’s Pledge: On The Ledge?

It’s starting to look like the People’s Pledge Ed Markey and Stephen Lynch authored – to bar third-party advertising campaigns from the Democratic primary for the Massachusetts U.S. Senate seat vacated by John Kerry – might be in danger of falling apart.

From Friday’s Boston Globe front-page piece about the labor union rumpus over the primary:

lynch-markey032113Unions collide in Lynch-Markey Senate contest

Lingering ill will over the AFL-CIO’s decision not to endorse in the US Senate Democratic primary has roiled the close-knit world of Massachusetts unions, with a coalition of building trades and firefighter groups lashing out at what they see as a betrayal of US Representative Stephen F. Lynch, a former union president.

The decision, made earlier this month, robbed Lynch of a potentially pivotal injection of campaign cash and manpower as he continues to trail US Representative Edward J. Markey in public polling. And Lynch’s labor allies are worried that the perceived snub could dilute the movement’s influence with its go-to guy if he loses and remains in the House, where he cofounded the Congressional Labor and Working Families Caucus.

“Steve’s out of our ranks, and it’s not just that,” said Frank Callahan, president of the Massachusetts Building Trades Council, which has endorsed Lynch. “He’s not just a union member, he’s a former union president.”

He’s also the potential target of one of those dread third-party campaigns:

Adding to the Lynch bloc’s resentments is a suspicion of outside interference, fueled largely by national Democrats’ decision early in the primary to line up behind Markey, with both the Democratic Senatorial Campaign Committee and Kerry, who had already been nominated as secretary of state, publicly supporting Markey.

That frustration simmered again Tuesday, when Callahan, head of the state building trades council, fired off an angry response to a billionaire California investor threatening to spend heavily against Lynch unless the South Boston Democrat pulls his support for a controversial pipeline project that would run from Canada to the Gulf Coast.

Tom Steyer, a self-identified “clean energy philanthropist,” said he would launch an “aggressive public education campaign” unless Lynch altered his stance.

Aaack! People’s Pledge alert!

(Steyer backgrounder here, via the San Francisco Chronicle.)

And then there’s this from Friday’s Politico Influence:

WITHER THE PEOPLE’S PLEDGE? A super PAC has formed in Massachusetts dedicated to electing Republicans, according to a new filing with the Federal Election Commission. “The Committee for a Better Massachusetts is dedicated to restoring a healthy two-party balance in Massachusetts. It will support candidates from outside the state’s one-party political culture who are committed to government reform, balanced budgets, lowering taxes, and creating jobs,” treasurer and Medford lawyer Michael Morales emailed PI. Morales, a Republican, declined to say if the group would participate in the state’s Senate special election — where both Democrats have agreed not to solicit help from outside groups. Outside groups have nevertheless spent almost $400,000 on behalf of both top-tier Democratic candidates.

$400,000? Who knew?

Meanwhile, the Committee for a Better Massachusetts doesn’t even have a website, which means it doesn’t really exist.

Wake us when it does.

Or when the Markey/Lynch People’s Pledge implodes, which we’re laying plenty of eight-to-five it does, eventually.

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Hark! The Herald! (Preview Edition)

From our Walt Whitman desk

You’ll very likely see the Boston Herald celebrating itself and singing itself once again in its Saturday edition, thanks to this:

Picture 5

That’s right – our feisty local tabloid has made the Newseum’s Top Ten Front Pages list, this time compliments of Friday’s Page One:

MA_BH

Consequently, look for a Look at Us! feature coming soon to a tabloid near you.

Originally posted at It’s Good to Live in a Two-Daily Town.

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Did They See The Same Movie? (‘Spring Breakers’ Edition)

The only thing the local dailies’ reviews of Spring Breakers have in common is the publicity photo they feature:

Picture 2

Picture 4

 

Beyond that, they’re talking about two completely different movies . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment