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Author Archives: Campaign Outsider
The Empty Suit & The Empty Chair
Massachusetts Representative Ed Markey, the emptiest suit on Capitol Hill, has finally met his match in an empty chair he’s using to represent his U.S. Senate opponent, Gabriel Gomez. From Shira Schoenberg’s report in the Springfield Republican: Democrat Ed Markey … Continue reading
Herald: No College Credit For UMass/Dartmouth
From our Two Different Worlds desk Another 7-10 split in the local dailies today, this time over the relationship between UMass/Dartmouth and suspected Boston Marathon bomber Dzhokhar Tsarnaev. Start with Rachelle Cohen’s op-ed in the Boston Herald: UMass flunking Marathon test Secrecy … Continue reading
Globe Still Has Memorial Ad-vantage Over Herald (‘Buck’ Bay Association Edition)
The post-Boston Marathon bombings ads continue to gravitate toward our stately local broadsheet. For starters, the Boston Sunday Globe featured this half-page ad: Topping that was this full-page ad in the same edition . . . Read the rest at It’s Good … Continue reading
Two Funerals And Awaiting
Today’s local dailies have – wait for it – very different takes on the disposition of suspected Marathon bomber Tamerlan Tsarnaev’s body. Start – where else? – with the Boston Herald’s front page: Inside you get a twofer: this Peter Gelzinis column and, … Continue reading
ESPN:The Magazine Now Sports Sponsored Content
The brand journalnaut continues to accelerate with this latest innovation by ESPN: The Magazine (via Adweek). ESPN: The Magazine Puts a Print Spin on Sponsored Content Sidebars to feature advertiser’s logo Branded content has gotten plenty of attention as it’s taken off online … Continue reading
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Tagged Adweek, brand journalism, brand journalnaut, Chad Millman, Coors, ESPN the Magazine, Miller, Sneak ADtack, sponsored content
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Editorial Smackdown: Herald Blowtorches Globe
Have some asbestos gloves handy if you’re reading the Boston Herald today. Here’s the lede of the lead editorial: The whole narrative confirms that while the radical motivations of the Tsarnaev brothers — and perhaps, it remains to be seen, … Continue reading
NY Broadsheets See Different Art Auction Action
From our Compare and Contrast in Clear Idiomatic English desk There’s a shipload of historic fine art up for auction in the Big Town right now, and it’s characterized very differently in the local broadsheets. The Wall Street Journal, not … Continue reading
Our ‘Beat The Press Party’ Bakeoff (Joe Battlefield Edition)
It was clear from the start that the Great Boston MediaWatch Dogfight between the underdog Boston Herald Press Party webcast and the big dog WGBH Beat the Press broadcast would eventually turn into a slapfight providing countless hours of entertainment for … Continue reading
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Tagged Beat the Press, Boston Herald, Emily Rooney, Joe Battenfeld, Joe Batterfeld, Joe Battlefield, Press Party, Wayne's World, WGBH
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Local Dailies Taking Care Of (One Another’s) Business
In a variation on the old Does Macy’s Tell Gimbel’s? question, the Globe is telling on the Herald – and vice versa. From Wednesday’s Boston Globe: Globe circulation continues climb Paid digital subscriptions rise nearly 50% Paid circulation at The Boston Globe continues to climb … Continue reading
NYT Celebrates Itself And Sings Itself
From our Walt Whitman desk The New York Times is engaged in a Tongue War with the Wall Street Journal nowadays, and Wednesday’s edition featured the latest volley in the form of this full-page ad: Don’t take all those … Continue reading
Campaign Outsider 