The hardtracking staff has a cliporama piling up, so we’re passing it on to you.

Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

Lede:

What good is native advertising if it doesn’t talk like a native?

To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here’s a look at four publishers, and how their sponsored-content teams shape up.

And . . . see headline above.

BuzzFeed On Native Ads: Use Agency Model

Nut graf . . .

Read the rest at Sneak Adtack.