Crispin Porter + Bogusky Delivers Four InstaAds for Kraft
Crispin Porter + Bogusky [is] converting tweets mentioning Kraft Mac & Cheese into commercials that [will] air within 24 hours. Currently, there are four commercials on the brand’s Facebook page. One of the commercial aired last night during Conan and Lopez Tonight. See them all below.
On the company’s Twitter page, the brand is reaching out to more who tweeted about the product notifying them their tweet may become a commercial as well.
New reality program: Who Wants to Become a Marketing Tool?