Well that didn’t take long, did it?
Native Advertising Predicted To Dominate Digital In 2014
Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting that native will take over digital channels in 2014.
“We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop,” lead analyst Doug Anmuth wrote in J.P. Morgan’s annual “Nothing But Net” report, released on Thursday.
(Read about the New York Times “official embrace” of native advertising here.)
More bad news . . .
Read the rest at Sneak Adtack.